Head of Marketing Location: Bengaluru, India Experience: 7–12 years About the Company SuperK is a membership-led value retail chain built for Bharat, serving Tier 3 to Tier 5 towns across India. With 120+ stores, a growing e-commerce presence, and solid customer love, the company is reimagining how small-town India shops without compromising on value, quality, or trust. Backed by marquee investors, SuperK is scaling quickly, and marketing is central to the next phase of growth.

The business is built for mass-market consumers who value relevance, accessibility, and trust. This role sits at the center of that growth agenda and works closely with the founders to shape customer demand, brand perception, and repeat behavior.

Company

Practices & Ways of Working - The company operates with a founder-led, high-ownership mindset, so the marketing function must move quickly, make sharp trade-offs, and tie every initiative to measurable business outcomes.

- SuperK's operating context is Bharat-first, so messaging, channels, and campaigns must reflect local nuance, customer trust, and mass-market relevance rather than metro or premium cues.

About the Role The Head of Marketing will own growth across offline, digital, CRM, loyalty, and brand for a fast-scaling retail business. The role is designed for a leader who can connect acquisition, retention, repeat, and membership growth to commercial outcomes across stores and digital channels. This is not a pure brand role; it requires strong offline/shopper marketing depth, digital and CRM rigor, and the creative judgment to build campaigns that travel in mass-market India.

The role also needs structured thinking, strong analytics, and comfort working closely with founders and cross-functional teams. Success in this role means building a marketing engine that is measurable, locally resonant, and scalable as the company grows.

Key Responsibilities - Own end-to-end growth marketing across offline, digital, CRM, loyalty, membership, and brand, ensuring each lever contributes to acquisition, retention, repeat, and revenue.





- Build and scale the membership and loyalty engine by defining the value proposition, offers, customer communication, and repeat loops that improve lifetime value.
- Lead offline and shopper marketing for Tier 3 to Tier 5 markets, adapting execution to local realities, customer behavior, and store-level opportunities.
- Own digital performance marketing and CRM with strong funnel thinking, experimentation, and performance measurement to improve conversion and engagement.
- Develop creative campaigns that generate salience, virality, and recall while staying relevant to a mass-market customer base.
- Shape messaging and copy that feels local, accessible, and trustworthy, so the brand resonates beyond metro or premium audiences.
- Partner with product, analytics, store operations, category, and leadership teams to align marketing activity with business goals and operating constraints.
- Build and lead the marketing team across digital/CRM, offline, and brand as the function scales.

Essential

Skills & Technologies - Strong experience across at least two of the following: digital/CRM, offline/shopper marketing, and brand, with offline capability being essential for this role.

- Deep command of funnel thinking, experimentation, analytics, and performance metrics, with the ability to convert data into clear action.
- Experience building creative, high-frequency campaigns that cut through clutter and drive measurable growth in consumer businesses.
- Strong understanding of mass-market consumer behavior, local nuance, and communication that feels relevant, accessible, and trusted.




- Ability to lead across offline retail and digital systems while balancing strategic direction with hands-on execution.
- Comfort working in a fast-moving, founder-led environment where structure, speed, and smart trade-offs matter.

Additional

Plus - Experience in both FMCG and startup or new-age consumer businesses.

- Exposure to membership, loyalty, or repeat-purchase growth models in retail or consumer businesses.
- Background in businesses serving Bharat consumers or similar mass-market audiences.

What You'll Bring - 7–12 years of experience across marketing roles in FMCG, retail, consumer internet, D2C, or adjacent consumer businesses.

- A proven ability to connect customer insight, channel strategy, and execution to measurable growth outcomes.
- Confidence in building structure, moving quickly, and making smart trade-offs without losing quality.
- A mindset that balances analytical rigor with creative instinct to build a brand that is massy, trusted, and deeply loved.

Why Join Us This is a high-impact opportunity to shape the marketing engine of a fast-growing value retail brand built for Bharat. You will work directly with founders on one of the company's highest-priority business functions and have ownership across stores and digital. The role offers the chance to build for a large and growing consumer prospect, influence customer behavior at scale, and help define how SuperK is perceived by millions of shoppers.

If you are motivated by building systems that drive growth, loyalty, and brand love in a mass-market business, this role gives you real scope and visibility. It is a chance to create work that is both commercially sharp and culturally resonant.

What We Offer - High ownership across growth, brand, CRM, loyalty, and offline marketing in a scaling business.

- Direct collaboration with founders and senior stakeholders on a priority business function.
- The opportunity to shape a modern marketing engine for a Bharat-first retail brand at scale.
- A fast-moving environment where strong execution and strategic thinking are both valued.

📌 Head of Marketing (Bengaluru)
🏢 SuperK
📍 Bengaluru