Job Title/Designation: Digital Marketing Head – ICFAI University - IGID

Employment Type: Full Time

Experience: 6 Years+

Location: Hyderabad

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The Head of Digital Marketing will be responsible for developing and executing our digital marketing strategy to enhance brand awareness and achieve business objectives. This role requires a strategic thinker with a robust background in digital marketing and leadership skills to inspire and manage a talented Team.

Responsibilities Includes:

· Develop and implement a comprehensive digital marketing strategy aligned with business goals.

· Lead, mentor, and develop a high-performing digital marketing team, fostering a culture of innovation and collaboration.

· Oversee the planning, execution, and optimization of digital marketing campaigns across various channels, including SEO, PPC, email marketing, social media, and content marketing.

· Utilize analytics tools to monitor campaign performance, analyse data, and generate actionable insights. Prepare and present reports to senior management.





· Manage the digital marketing budget effectively, ensuring optimal allocation of resources and return on investment.

· Stay abreast of industry trends and competitive landscape to identify new opportunities and challenges.

· Work closely with other departments to ensure alignment and drive integrated marketing initiatives.

· Champion the brand’s digital presence, ensuring consistent messaging and positioning across all digital platforms.

Skills & Qualification:

· Bachelor’s degree in Marketing, Business, or a related field.

· 6+ years of experience in digital marketing, with at least 3 years in a leadership role.

· Proven track record of developing successful digital marketing strategies and campaigns.

· Strong understanding of digital marketing tools and platforms.

· Excellent analytical, organizational, and project management skills.

· Exceptional communication and interpersonal skills.

📌 Head of Digital Marketing (Hyderabad)
🏢 ICFAI GROUP
📍 Hyderabad