06 Aug
|
Chandigarh University
|
Lucknow
06 Aug
Chandigarh University
Lucknow
– Head – Content
Position: Head – Content Department: Marketing & Branding Location: Chandigarh University, Unnao (U.P.) Campus Experience: Minimum 10 Years Employment Type: Full-Time
About the Role
Chandigarh University is seeking a dynamic and creative Head – Content & Marketing Communications to lead the University's content strategy and integrated marketing communications. The role requires a seasoned professional with expertise in both online and offline (360°) marketing communication, brand storytelling, content leadership, and team management to strengthen the University's brand presence and support student admissions.
Key Responsibilities
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Develop and execute the University's 360° content and marketing communication strategy across digital and offline platforms.
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Lead and mentor the Content & Creative team, ensuring high-quality and impactful communication.
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Drive content creation for admissions campaigns, branding initiatives, social media, website, brochures, PR, email marketing, videos, and events.
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Ensure consistent brand messaging across all communication channels.
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Oversee website content, SEO content, blogs, newsletters, and digital campaigns.
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Collaborate with Admissions, Outreach, Digital Marketing, Design, and PR teams to execute integrated campaigns.
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Plan and manage ATL, BTL, and on-ground promotional communication.
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Develop compelling leadership communication, speeches, presentations, and strategic messaging.
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Monitor content performance and audience engagement, optimizing strategies based on analytics.
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Build content calendars and ensure timely delivery of marketing collateral.
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Manage agency partners, freelancers, and external content vendors where required.
Eligibility
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Bachelor's degree in Mass Communication, Journalism, Marketing, English, or a related field. A Master's degree/MBA is preferred.
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Minimum 10 years of experience in Content, Branding, Marketing Communications, or Corporate Communications.
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Minimum 5 years of experience in leading and managing creative/content teams.
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Experience in Higher Education, EdTech, Media, Digital Agencies, or Corporate Branding will be preferred.
Required Skills
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Content Strategy & Brand Storytelling
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360° Marketing Communication (Online & Offline)
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Digital Content Marketing
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Social Media & Website Content
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PR & Corporate Communications
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Copywriting & Editorial Excellence
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SEO & Content Optimization
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Campaign Planning & Execution
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Team Leadership & Stakeholder Management
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Excellent communication and presentation skills
Preferred Profile
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Proven experience in leading integrated branding and admissions campaigns.
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Strong understanding of higher education marketing trends.
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Creative thinker with excellent project management and leadership abilities.
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Immediate joiners or candidates serving a short notice period will be preferred.
Why Join Chandigarh University?
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Opportunity to lead content and communication for one of India's leading universities.
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Work on high-impact branding and admissions initiatives.
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Team-oriented and innovation-driven work environment.
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Competitive compensation with excellent career growth opportunities.
📌 Head of Content-Lucknow Campus
🏢 Chandigarh University
📍 Lucknow