To lead and grow the organizations international formulations business by driving market expansion, regulatory approvals and strategic partnerships across global markets. The role is responsible for delivering sustainable revenue growth, ensuring compliance with international regulatory standards and strengthening the company’s presence in regulated and semi-regulated markets.
Key Accountabilities:
- International Marketing Strategy
- Develop and implement comprehensive international marketing strategies for pharmaceutical formulations
- Define product positioning, branding and go-to-market plans across global markets
- Identify high-potential regions and therapeutic segments for portfolio expansion
- Marketing Budgeting
- Prepare and manage the annual international marketing budget
- Allocate budget across markets, products, and promotional activities
- Monitor budget utilization and ensure optimal ROI on marketing spend
- Track and control marketing expenses in line with business objectives
- Evaluate effectiveness of campaigns and optimize cost-performance ratios
- Brand Building &
- Promotion
- Develop marketing campaigns, promotional materials and product messaging
- Support participation in international exhibitions, conferences and business forums
- Strengthen brand visibility and positioning in global markets
- Distributor &
- Channel Marketing
- Design and drive marketing initiatives through international distributors and partners
- Support distributors with promotional inputs, training, and marketing tools
- Evaluate distributor performance and optimize channel effectiveness
- Sales Enablement &
- Commercial Support
- Collaborate with sales teams to align marketing strategies with revenue goals
- Support pricing strategies, product positioning and tender participation
- Track marketing ROI and impact on sales performance
- Cross-functional Collaboration
- Work closely with regulatory, supply chain, finance and medical teams
- Ensure alignment between marketing strategy and operational execution
- Support timely product launches and availability
- Compliance &
- Governance
- Ensure marketing practices comply with international pharma regulations and guidelines
- Maintain adherence to ethical promotion standards and company policies
- Leadership &
- Team Management
- Drive lifecycle management of product portfolio including launches, rationalization and expansions
- Lead and develop the international marketing team
- Drive performance management, capability building and succession planning
- Foster innovation and a results-driven marketing culture
Eligibility Criteria / Desired candidate profile:
- Bachelor’s Degree in Pharmacy / Life Sciences
- MBA / PGDM in Marketing or International Business (preferred)
- 15+ years of experience in pharmaceutical marketing, with robust exposure to international markets
- Proven track record in handling formulation marketing and global portfolio management
- Experience across regulated and semi-regulated markets is an advantage