Role Overview We are seeking an experienced and growth-oriented Head – Marketing, Branding & Automation to lead the institute's marketing strategy and build a robust admission generation ecosystem. This role goes beyond social media marketing. The ideal candidate will be responsible for creating structured lead generation systems, implementing CRM and automation processes, improving inquiry-to-admission conversion, and enhancing SIRE's brand visibility and credibility across Ahmedabad and Gujarat.
The candidate should possess a strong understanding of branding, admission funnels, automation tools, CRM management, lead nurturing, outreach campaigns, and performance tracking.
Key Responsibilities Marketing & Brand Strategy Develop and execute the overall marketing strategy for SIRE.
Define and strengthen the institute's brand positioning in the real estate education sector.
Build marketing systems that generate high-quality inquiries and admissions.
Improve brand visibility through online and offline initiatives.
Admission Funnel Management
Design and optimize the complete student acquisition journey.
Track and improve conversion at every stage:
Inquiry
Counselling
Demo Class
Walk-in
Admission
Identify and reduce lead leakage points. CRM & Marketing Automation Establish And Manage CRM-driven Workflows And Automation Systems, Including New inquiry response automation
Brochure sharing workflows
Counsellor follow-up reminders
Demo class invitations
Webinar reminders
Walk-in confirmations
Payment reminders
Student onboarding communication
Feedback collection processes
Alumni engagement campaigns Lead Generation & Growth Channels Develop And Manage Growth Channels Such As College outreach programs
Corporate partnerships
Referral programs
Webinar funnels
Open-house events
Google Search campaigns
SEO initiatives
WhatsApp campaigns
Email marketing campaigns
Strategic partnerships with developers, brokers, and real estate organizations Analytics & Reporting Monitor lead source effectiveness.
Track lead quality and conversion rates.
Measure counsellor follow-up discipline.
Analyze walk-in, demo attendance, and admission ratios.
Create weekly and monthly leadership dashboards.
Provide actionable recommendations based on performance data. Cross-Functional Coordination Work Closely With Admissions Team
Google Ads Qualifications 5–10 years of experience in Marketing, Branding, Growth, Marketing Operations, or Business Development. Proven experience in building lead generation and conversion systems. Solid understanding of customer journeys and funnel management.
📌 Head – Marketing, Branding & Automation (India)
🏢 ShivalikFund
📍 India
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