Role Purpose:

The Head - Brand will serve as the Chief Brand Custodian for Della Townships, responsible for creating one of Indias most aspirational luxury real estate and lifestyle brands. This role will define how the brand is perceived by customers, investors, channel partners, employees, media, and the broader market.

Beyond marketing, the role will own every aspect of the brand from strategy and positioning to customer experience, design language, storytelling, communications, employer branding, partnerships, and reputation management.

The objective is to build a timeless, globally respected brand that commands premium pricing, creates emotional affinity, and becomes synonymous with innovation, luxury, trust, sustainability, and world-class living.

Key Responsibilities:

1. Brand Vision & Strategy Define the long-term brand vision and roadmap.

Develop brand architecture across township brands, sub-brands, amenities, clubs, hospitality, retail, commercial developments, and future ventures.

Own the brand promise and ensure it translates into every business function.

Create differentiation against competing luxury township developers.

Lead annual brand planning and strategic brand initiatives.

2. Brand Positioning Develop compelling positioning for every township and product offering.

Create messaging frameworks for diverse customer segments.

Build emotional narratives that move beyond selling real estate to selling a lifestyle.

Define the luxury codes that distinguish Della Townships from competitors.

3. Brand Identity Own every visual and verbal expression of the brand including:

Brand Guidelines

Logo Systems

Typography

Color Palette

Photography Style

Videography Standards

Tone of Voice

Presentation Templates

Sales Material

Environmental Graphics

Experience Centre Branding

Signage

Uniform Branding

Packaging

Digital Identity

Merchandise

Ensure complete consistency across every touchpoint.

4. Creative Direction Lead the overall creative vision for the organization.

Responsible for

TV Commercials

Brand Films

Corporate Films

Product Films

Photography

CGI & Visualizations

Print Campaigns

Outdoor Campaigns

Social Media Creatives

Digital Experiences

Launch Events

Experience Centres

Sales Galleries

Investor Presentations

Approve all creative output before release.

5. Brand Communication

Develop and oversee

Corporate Communications

Product Communications

Launch Campaigns

Leadership Communications

Internal Communications

Investor Communications

Sustainability Communications

Community Engagement

Brand Storytelling

Thought Leadership





Ensure all communication reflects the premium positioning of the brand.

6. Customer Experience Branding Partner with Sales, CRM, Design, Hospitality, Projects, and Operations to ensure the brand is experienced not just communicated.

Own branding across

Customer Journey

Sales Experience

Welcome Experience

Township Experience

Site Visits

Events

Clubhouses

Amenities

Possession Experience

Resident Communication

Create memorable signature experiences that reinforce the brand promise.

7. Marketing Integration

Provide strategic leadership across

Digital Marketing

Performance Marketing

Content Marketing

Social Media

Influencer Marketing

Events

Exhibitions

Brand Partnerships

Sponsorships

Experiential Marketing

Media Planning

Ensure every campaign strengthens long-term brand equity.

8. Public Relations & Corporate Reputation Lead the companys reputation management strategy.

Responsible for

Media Relations

Crisis Communication

Corporate Announcements

Awards & Recognition

Industry Forums

Leadership Visibility

Speaking Opportunities

Editorial Features

Press Conferences

Build Della Townships into one of the most respected names in the industry.

9. Research & Consumer Insights Develop a deep understanding of customers through:

Consumer Research

Brand Tracking

Competitive Intelligence

Market Trends

Luxury Consumer Behaviour

Customer Feedback

Social Listening

Use insights to shape future brand strategies.

10. Innovation Continuously identify new opportunities in:

AI-powered Branding

Immersive Customer Experiences

Digital Twins

Virtual Sales Experiences

Smart Communities

Sustainable Branding

Experiential Installations

Interactive Technologies

Keep Della Townships ahead of market trends.

11. Partnerships & Collaborations Identify and build partnerships with:

Luxury Brands

Designers

Architects

Hospitality Brands

Fashion Houses

Art Institutions

Celebrities

Influencers

Global Design Firms

Create collaborations that elevate brand prestige.

12. Employer Brand Work closely with HR to:

Define Employer Value Proposition

Build Internal Brand Culture

Drive Employee Engagement

Develop Leadership Branding

Create Recruitment Campaigns





Ensure employees become authentic brand ambassadors.

13. Brand Governance Develop robust governance processes to ensure every stakeholder adheres to brand standards.

Establish approval systems for

Agencies

Sales Teams

Digital Assets

Vendors

Consultants

Partners

Franchisees (if applicable)

14. Budget & Resource Management Own annual brand budgets.

Evaluate ROI across campaigns.

Manage creative, media, PR, digital, and production agencies.

Negotiate strategic partnerships.

Optimize marketing investments while maintaining premium quality.

Job Expectations

Key Deliverables:

Brand Strategy

Brand Architecture

Annual Brand Calendar

Communication Strategy

Creative Excellence Framework

Customer Experience Framework

Digital Brand Guidelines

Employer Branding Strategy

Brand Governance Manual

Crisis Communication Framework

Reputation Management Plan

Innovation Roadmap

Annual Brand Health Report

Key Performance Indicators (KPIs):

Brand Awareness

Brand Recall

Brand Preference

Net Promoter Score (NPS)

Share of Voice

Earned Media Value

Digital Engagement

Customer Sentiment

Premium Pricing Index

Marketing ROI

Qualified Lead Contribution

Campaign Effectiveness

Website Engagement

Social Media Growth

PR Coverage

Awards & Industry Recognition

Customer Experience Scores

Employee Brand Advocacy

Brand Compliance

Candidate Profile:

15-20+ years of experience in luxury branding, marketing, or corporate communications.

Proven success in building premium brands at scale.

Experience in luxury real estate, hospitality, lifestyle, retail, aviation, automobiles, or consumer luxury brands.

Robust understanding of brand architecture, consumer psychology, storytelling, and integrated marketing.

Expertise in digital ecosystems, customer experience, and omnichannel branding.

Exceptional leadership, stakeholder management, and communication skills.

Ability to work cross-functionally with Sales, Design, Projects, Architecture, Hospitality, HR, Finance, Legal, and Operations.

Minimum Qualification: Bachelor s or master s degree in marketing, Brand Management, Communications, or a related field. Minimum Job Experience: 15-20+ years of experience in luxury branding, marketing, or corporate communications. Reporting to: CMD Travel: Yes

Disclaimer : This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Head Brand (Mumbai)
🏢 Della Group
📍 Mumbai