Drive revenue growth of focused instruments portfolio in Delhi NCR through a demo-driven, institution-focused sales strategy, ensuring complete ownership of instrument business in the territory and alignment with company-defined priority products.
Key Responsibilities
- Sales Target Achievement Deliver monthly & annual sales targets for focused instruments.
- Product Focus Drive sales of incubators, shaker-incubators, centrifuges, plug & play instruments, and other priority SKUs.
- Demo & Installation – Conduct product demonstrations and installations, ensuring customer product understanding.
- Pipeline Development – Build pipeline via regular visits to research labs, pharma companies, and academic institutes.
- Conversion Selling – Focus on conversion-driven selling rather than broad portfolio pitching.
- Sales Cycle Management – Own complete cycle: lead generation demo negotiation closure.
- Tender Participation – Actively participate in GeM and institutional tenders with compliance and timely submission.
- Internal Coordination – Work with pricing, delivery, and installation teams for smooth execution.
- Reporting & Forecasting – Maintain accurate funnel, reporting, and forecasting.
Key Requirements
- Technical Knowledge – Robust hands-on understanding of bench-top lab instruments.
- Demo Selling Experience – Proven track record in demo-based selling and service support.
- Communication Skills – Strong verbal, written, and presentation skills.
- Target Orientation – Highly execution-focused and target-driven.
Preferred Profile
- Relevant Product Experience – Prior experience with shakers, centrifuges, incubators, and small equipment.
- Network in Delhi NCR – Existing connections in research labs, pharma, and academic institutions.
- Independent Demo Capability – Ability to manage demos and basic troubleshooting independently.