Role Overview

Maxima — parent company of Pro Standard — is hiring a hands-on Google Specialist to be the daily build and test layer for our Google Ads program. You'll spend most of your day inside Google Ads — building Search, Performance Max, and Shopping campaigns, mining search queries for negative keywords, testing bid strategies, and monitoring shopping feed health. Your Manager directs the work; you execute it with rigor.

Reports to: Performance Marketing Manager

Location: India · Maxima India office

Working Hours: US-aligned night shift · approx. 6:30pm – 3:30am IST

Type: Full-time

Working Hours Detail

US-aligned night shift · approx. 6:30pm – 3:30am IST

What You'll Own

- Daily campaign builds across Search, Performance Max, and Shopping in Google Ads.
- Search query mining — daily review of search query reports to add negatives, surface current keyword opportunities, and refine targeting.
- Bid strategy testing — Maximize Conversions, Target ROAS, Manual CPC. You know when to use each.
- Shopping feed health — daily checks on disapprovals, missing data, low-quality items, feed errors.
- Quality Score optimization across Search campaigns.
- Daily QA on your own builds before Manager review.
- Reporting on what shipped, what's queued, and what needs attention.

Mindset for the Role

Google Ads rewards rigor more than creativity, and we're looking for someone who:
- Treats search query mining as a daily discipline, not a weekly chore.




- Reads bid strategy results carefully and adjusts based on signal, not guess.
- Keeps shopping feed health pristine — feed errors are the silent killer of Google performance.
- Understands that small Quality Score improvements compound over time.
- Stays current on Google platform updates and has a point of view on what's worth adopting and what's not.

Working With AI

Maxima uses AI tools that suggest keywords, generate ad copy variants, and structure campaigns. Your role is to validate those outputs in the platform and apply the human judgment on what's worth running. We're looking for someone who treats AI as a teammate that produces options, and who applies their own taste on what actually ships.

Required Experience

- 2-4 years in paid media with Google Ads specialization.
- Hands-on with Search, Performance Max, and Shopping daily.
- Strong written English.
- Detail-oriented with rigor on negative keyword maintenance and feed health.

Nice to Have

- Apparel, sports, DTC, or licensed-goods category exposure.
- Google Merchant Center expertise.
- Performance Max optimization experience with a clear point of view on the format.

Why This Role Matters

Google Ads underperforms when search query mining and feed health get neglected. With dedicated hands focused on Google, the program improves week over week. Without them, performance drifts and waste accumulates quietly.

📌 Hands-on Specialist (Google-focused) (Gurugram)
🏢 Pro Standard
📍 Gurugram