Product & AI Storytelling

- Deeply understand our AI-native product, use cases, and the customer problems it solves.

- Translate complex AI capabilities into crisp sales decks and pitch narratives.

- Build one-pagers, solution briefs, and use-case stories that hold up in a live deal.

- Craft persona-specific messaging for CXOs, business leaders, and ops leaders.

- Partner with Design to turn content into high-quality, sales-ready assets.

Sales Enablement

- Build the GTM assets that let Sales and Pre-Sales teams sell with confidence.

- Iterate messaging continuously based on real deal feedback from the field.

- Sharpen pitch flows and build out structured objection-handling content.

- Drive inbound lead generation through the website, including landing pages, content offers, and conversion-focused messaging.

- Act as content conversion lead, owning how website and content assets turn visitors into qualified pipeline.

Outcome-Led & Adoption-Focused GTM

- Anchor GTM around adoption, engagement, and measurable business impact; not just features.

- Create ROI and value-realization templates that support consultative selling.

- Extend GTM thinking past deal closure into onboarding, usage, and expansion narratives.

- Partner with Customer Success to align messaging with how customers actually realize value.

Cross-Functional GTM Partnership

- Work closely with Product, AI/Data Science, Engineering, Sales, CS, and Design.

- Consult internal and external subject-matter experts to sharpen GTM narratives.

- Act as the bridge between product innovation and market execution.

GTM Operations & Reporting

- Own end-to-end 360 GTM planning documentation for each launch, from initial scope to post-launch retro.

- Track risks and cross-team dependencies proactively, flagging blockers before they hit deal timelines.

- Run a recurring GTM performance and results reporting cadence,



pulling inputs from Sales, CS, and Product.

- Refine GTM process and playbooks after each launch to improve speed and consistency for the next one.

Requirements

Must-Have Skill

- 6–10 years of experience in GTM, Product Marketing, Sales Enablement, or Strategy.

- Strong track record converting complexity into clarity and stories that sell.

- Comfortable working independently and figuring things out as you go.

- A builder mindset — you'd rather own something end-to-end than manage a team.

Nice to Have

- Experience with AI, data-heavy, or complex SaaS platforms.

- Exposure to ERP or iPaaS ecosystems (SAP, Dynamics, NetSuite, or similar).

- Background partnering directly with Pre-Sales or Customer Success on messaging.

- Proficiency with project management / GTM tracking tools (Asana, Jira, Smartsheet, or equivalent).

Domain (Strong Plus)

- iPaaS/integration fluency: comfortable with APIs, ERP, webhooks, and data flows without needing to be the engineer.

- AI-native workflow: uses AI tools to move faster across research, drafting, and analysis.

- Category creation: has sold a “why this exists” story before, not just a feature list.

Soft Skills (The Multiplier)

- Bias to ship, builder mindset, comfortable starting from a blank page.

- Buyer empathy obsesses over the customer’s actual language over internal terminology.

Benefits

- Direct exposure to two product-line marketing motions running at once — rare breadth this early in a career.

- Full ownership of marketing operations — you'll build the system, not inherit a broken one.

- Health & wellness perks, including medical insurance for you and your dependents.

- Learning & development budget for certifications, courses, and conferences.

- Direct visibility to marketing and TA leadership — your work gets seen and credited.

- A culture built on six pillars: Strategy, Creativity, Innovation, Perseverance, Quality, and Stability.

📌 GTM Strategist (Newtown)
🏢 APPSeCONNECT
📍 Newtown