Growth Marketing Manager – Consumer App (Fintech)

? Location: Gurgaon

? Working Hours: 10:00 AM – 7:00 PM

? Working Days: 6 Days a Week

? Experience: 3–4 Years

About the Role

We're looking for a Growth Marketing Manager to lead investor-facing marketing initiatives that drive user acquisition, activation, engagement, retention, and revenue growth .

This is a high-impact role at the intersection of Marketing, Product, Data, and Growth . You'll own campaigns that increase app adoption, improve customer lifecycle metrics, and maximize cross-sell opportunities across our investment products.

If you enjoy building data-driven marketing campaigns and optimizing customer journeys, we'd love to hear from you.

Key ResponsibilitiesUser Acquisition & App Growth

- Drive app downloads and user acquisition through digital marketing campaigns.
- Improve activation by converting registered users into active investors.
- Identify drop-off points in the customer journey and implement re-engagement campaigns.

Lifecycle Marketing & Retention
- Plan and execute lifecycle campaigns across Email, WhatsApp, Push Notifications, and in-app communication.
- Increase customer engagement and retention through personalized marketing journeys.
- Improve customer lifetime value through targeted communication.

Cross-Sell & Revenue Growth
- Launch campaigns promoting Mutual Funds, Fixed Deposits, PMS, AIF, Loan Against Mutual Funds, and other investment products.
- Segment users and personalize communication for better conversion.
- Partner with Product and Research teams to launch new offerings successfully.

Campaign Management
- Execute end-to-end campaigns across Meta Ads, Google Ads, Email, WhatsApp, and Push Notifications.
- Conduct A/B testing on creatives,



messaging, and customer journeys.
- Optimize campaign performance based on data and customer behavior.

Analytics & Reporting
- Track key metrics such as DAU, MAU, activation rate, CAC, campaign ROI, retention, and cross-sell conversion.
- Build dashboards and present actionable insights to leadership.
- Make data-backed recommendations to improve marketing effectiveness.

What We're Looking For
- 3–4 years of experience in Growth Marketing, Lifecycle Marketing, CRM Marketing, Digital Marketing, or Consumer Marketing .
- Experience in Fintech, BFSI, Consumer Internet, WealthTech, or Consumer Apps preferred.
- Hands-on experience with Meta Ads, Google Ads, Email Marketing, WhatsApp Marketing, and Push Notifications.
- Strong understanding of customer lifecycle, retention, activation, and engagement.
- Comfortable working with analytics dashboards and marketing performance metrics.
- Excellent communication and copywriting skills for customer-facing campaigns.
- Data-driven mindset with a passion for experimentation and continuous improvement.

Why Join Us?
- Build marketing campaigns that directly impact business growth.
- Own end-to-end consumer growth initiatives with high visibility.
- Work alongside Product, Technology, Research, and Distribution teams.
- Quick-paced environment with significant learning and ownership opportunities.

Keywords
- Growth Marketing | Consumer Marketing | Lifecycle Marketing | CRM Marketing | User Acquisition | User Activation | Retention | App Marketing | Digital Marketing | Performance Marketing | Fintech | WealthTech | BFSI | Meta Ads | Google Ads | Email Marketing | WhatsApp Marketing | Push Notifications | Cross-Sell | Product Marketing | Customer Engagement | Analytics

📌 Growth Marketing Manager – Consumer App (Fintech) (Gurugram)
🏢 Zfunds
📍 Gurugram