Growth Marketing Manager – Consumer App (Fintech)

? Location: Gurgaon

? Working Hours: 10:00 AM – 7:00 PM

? Working Days: 6 Days a Week

? Experience: 3–4 Years

About the Role

We're looking for a Growth Marketing Manager to lead investor-facing marketing initiatives that drive user acquisition, activation, engagement, retention, and revenue growth.

This is a high-impact role at the intersection of Marketing, Product, Data, and Growth. You'll own campaigns that increase app adoption, improve customer lifecycle metrics, and maximize cross-sell opportunities across our investment products.

If you enjoy building data-driven marketing campaigns and optimizing customer journeys, we'd love to hear from you.

Key ResponsibilitiesUser Acquisition & App Growth

Drive app downloads and user acquisition through digital marketing campaigns.

Improve activation by converting registered users into active investors.

Identify drop-off points in the customer journey and implement re-engagement campaigns.

Lifecycle Marketing & Retention

Plan and execute lifecycle campaigns across Email, WhatsApp, Push Notifications, and in-app communication.

Increase customer engagement and retention through personalized marketing journeys.

Improve customer lifetime value through targeted communication.

Cross-Sell & Revenue Growth

Launch campaigns promoting Mutual Funds, Fixed Deposits, PMS, AIF, Loan Against Mutual Funds, and other investment products.

Segment users and personalize communication for better conversion.

Partner with Product and Research teams to launch new offerings successfully.

Campaign Management

Execute end-to-end campaigns across Meta Ads, Google Ads, Email, WhatsApp, and Push Notifications.

Conduct A/B testing on creatives,



messaging, and customer journeys.

Optimize campaign performance based on data and customer behavior.

Analytics & Reporting

Track key metrics such as DAU, MAU, activation rate, CAC, campaign ROI, retention, and cross-sell conversion.

Build dashboards and present actionable insights to leadership.

Make data-backed recommendations to improve marketing effectiveness.

What We're Looking For

3–4 years of experience in Growth Marketing, Lifecycle Marketing, CRM Marketing, Digital Marketing, or Consumer Marketing.

Experience in Fintech, BFSI, Consumer Internet, WealthTech, or Consumer Apps preferred.

Hands-on experience with Meta Ads, Google Ads, Email Marketing, WhatsApp Marketing, and Push Notifications.

Strong understanding of customer lifecycle, retention, activation, and engagement.

Comfortable working with analytics dashboards and marketing performance metrics.

Excellent communication and copywriting skills for customer-facing campaigns.

Data-driven mindset with a passion for experimentation and continuous improvement.

Why Join Us?

Build marketing campaigns that directly impact business growth.

Own end-to-end consumer growth initiatives with high visibility.

Work alongside Product, Technology, Research, and Distribution teams.

Fast-paced setting with significant learning and ownership opportunities.

Keywords

Growth Marketing | Consumer Marketing | Lifecycle Marketing | CRM Marketing | User Acquisition | User Activation | Retention | App Marketing | Digital Marketing | Performance Marketing | Fintech | WealthTech | BFSI | Meta Ads | Google Ads | Email Marketing | WhatsApp Marketing | Push Notifications | Cross-Sell | Product Marketing | Customer Engagement | Analytics

📌 Growth Marketing Manager – Consumer App (Fintech) (Gurugram)
🏢 Zfunds
📍 Gurugram