The Role

We already have a working franchise lead engine. Now we need someone who can scale it across markets, improve it continuously, and unlock new growth levers .

This role sits at the intersection of strategy and execution . You’ll be expected to design integrated marketing plans across online, offline, and channel development , and drive them end-to-end.

This is not a “manage agencies and review decks” role.

This is a roll-up-your-sleeves, figure-it-out, make-it-work role .

You’ll own lead generation end-to-end —across performance, offline, and new channels we haven’t even tried yet.

Speed matters more than perfection. Outcomes matter more than activity.

What You’ll Do

- Build and scale the engine:
- Create a steady pipeline of high-quality franchise leads across cities
- Strengthen what’s working and expand it across markets
- Plan and execute integrated campaigns:
- Design clear, outcome-driven plans across online, offline, and channel development
- Then drive them end-to-end—from idea to execution to results
- Run experiments non-stop:
- Launch new campaigns, channels, and city playbooks every week
- Kill what doesn’t work. Double down on what does.
- Own online, offline & channel development:
- Ensure all levers work together as one system—not in silos
- Enter and crack new markets:
- Figure out “what works” in a new city from scratch
- Then turn it into a repeatable playbook
- Drive execution at speed:
- No delays. No dependency excuses. Campaigns go live on time.




- Manage agencies like owners:
- Push for output, not updates
- Hold a high bar on quality and ROI
- Solve problems quick:
- Things will break. Channels will fail. Fix it and move.

Who This Is For

- You have 8-12 years in growth/marketing , and you’ve both planned and executed campaigns end-to-end
- You’ve worked across online, offline, and built new acquisition channels
- You can build integrated marketing plans and also execute them yourself
- You’ve done 0 → 1 in some context (new market, new channel, or new product)
- You’re hands-on with performance marketing , not just strategy
- You run multiple experiments , move fast, and make decisions quickly
- You care about outcomes (leads, CAC, conversions) —not just activity
- You’re comfortable with ambiguity, ownership, and high expectations

Bonus Points If

- You’ve worked with HNI / business / investor audiences
- You’ve built lead gen for high-ticket or niche offerings
- You’ve been part of multi-city expansion or franchise growth

What Success Looks Like

- We have a predictable pipeline of high-quality franchise leads
- New cities ramp up faster every time
- Continuous improvement in CAC, lead quality, and conversion
- You’ve identified new scalable channels others aren’t using
- Clear, repeatable playbooks for growth across markets

If you read this and thought “this sounds chaotic but exciting” , you’ll probably do well here.

📌 Growth Marketing Lead (Bengaluru)
🏢 CureFit
📍 Bengaluru