Company Description CV-Prime is an AI-powered platform that helps job seekers create stronger, ATS-optimized resumes that perform better in modern hiring processes. The platform enables users to quickly build professional resumes, optimize them for ATS compatibility, and improve content with AI-driven suggestions. CV-Prime also supports candidates with tailored cover letters and modern resume templates, increasing their chances of securing interviews.

The solution is designed for students, recent graduates, career changers, and experienced professionals, helping them present their skills and experience with confidence. More interviews start with a better resume, and CV-Prime is focused on making that accessible to everyone.

Role Description This is a full-time, on-site Growth Marketer role based in Kochi.

The Growth

Marketer will be responsible for driving user acquisition, activation, and retention for CV-Prime through data-informed experimentation and campaigns. Daily tasks include planning and executing growth initiatives, managing performance marketing campaigns, optimizing funnels, and monitoring key metrics across web and product analytics tools. The role involves collaborating with product, design, and content teams to refine messaging, improve conversion rates,



and identify new growth opportunities.

The Growth

Marketer will continuously test current channels, tactics, and positioning to scale CV-Prime’s user base and revenue.

Qualifications

Candidates should possess skills in Growth Marketing and Growth Hacking to design, run, and optimize experiments across the user lifecycle.

Candidates should possess skills in Marketing Analytics and Web Analytics to track performance, analyze user behavior, and derive actionable insights.

Candidates should possess skills in Lead Generation to build and manage campaigns that drive qualified sign-ups and conversions.

Experience with A/B testing, funnel optimization, and performance marketing (e.g., search, social, and display) is beneficial.

Strong quantitative skills, proficiency with analytics and reporting tools, and the ability to make data-driven decisions are preferred.

Excellent communication, cross-functional collaboration abilities, and a proactive approach to problem-solving are expected.

Prior experience in SaaS, B2C digital products, or HR/edtech solutions, and a bachelor’s degree in marketing, business, or a related field, are advantageous.

📌 Growth Marketer (Kochi)
🏢 CV-Prime
📍 Kochi