Profile: Account Lead – Performance Marketing (Meta + Google) |Gurugram, Haryana

At KSHM, we’re redefining how modern India moves — through performance-led activewear that blends comfort, function, and design.

In 4 years, we’ve served more than 5L+ customers, built a solid digital community of 101K+ on Instagram, and scaled a profitable D2C business in a highly competitive category. We’re now looking for a Brand Lead- Performance Marketing to own paid growth end-to-end and help scale our next phase.

This is not just a media buying role.

This is a creative-led performance role where storytelling, experimentation, and data come together.

Website: www.shopkshm.com What you’ll own 1.

Growth

Ownership (End-to-End)

Own paid growth across Meta Ads (primary) and Google Ads (secondary)

Plan growth roadmaps, weekly execution, and experimentation cycles

Drive outcomes across CAC, ROAS, conversion rates, and revenue efficiency

Build repeatable growth systems, not one-off campaigns

Work closely with founders to turn insights into scale

You won’t be juggling shallow tasks. You’ll own growth with depth and accountability.

- Creative-Led Performance (Core Focus)

Own creative direction for performance: angles, hooks, messaging, proof, iterations

Identify winning creatives, scale them, and ship consistent iterations

Partner closely with the creative team — but actively shape direction, not just brief and wait

Build a structured creative testing and learning loop

At KSHM, performance marketing is storytelling backed by data.

- Experimentation & Conversion

Design and run A/B tests across creatives, landing pages, funnels,



and checkout

Continuously improve website and checkout conversion rates

Analyze funnel drop-offs and user behavior to unlock growth levers 4. Analytics, Reporting & Insights

Own growth analytics and reporting (daily, weekly, monthly)

Analyze cohorts, attribution paths, and customer LTV

Translate data into clear, actionable recommendations for performance, creative, and product teams

Maintain clarity through documentation, dashboards, and experiment logs 5. Cross-Functional Growth

Work with product and ops teams to improve post-purchase experience and retention

Partner with CRM teams to improve repeat rates and LTV

Track competitors, trends, and emerging acquisition opportunities Must-Have

3–5 years experience in performance marketing (D2C brand or strong agency experience)

Hands-on experience with:

- Meta Ads (mandatory)

2.

Google Search

Ads (mandatory)

Strong creative thinking with experience shaping ad messaging and iterations

High ownership mindset, you treat growth like a business

Strong analytical comfort and structured thinking

Graduate from a reputed Tier-1 institute or leading B-school Cultural Fit (Non-Negotiable)

You’ll thrive at KSHM if you are:

Creative-first: you enjoy ads, messaging, and testing new angles

Owner-minded: proactive, accountable, outcome-driven

High-velocity: you ship, test, and iterate consistently

Truth-driven: no vanity metrics, only real insights

Collaborative: you work deeply across teams Compensation

Competitive fixed + performance-linked upside

Based on experience, proof of work, and ability to own accounts + creative strategy.

📌 Growth Manager (Gurugram)
🏢 Kshm
📍 Gurugram