● Create performance marketing creatives for Meta and other digital advertising platforms. ● Understand the difference between organic social media content and performance marketing creatives.
● Design organic creatives that build brand identity, engagement, recall and long-term audience connection.
● Design performance creatives that communicate the offer quickly, capture attention and encourage clicks, leads or purchases.
● Work closely with strategists, copywriters, performance marketers, social media managers and video editors.
● Participate in client calls to understand briefs, requirements, feedback and areas of dissatisfaction.
● Translate client and internal briefs into solid, relevant visual directions.
● Research references, competitors, visual trends and campaign formats before beginning execution.
● Build moodboards and visual references rather than relying only on the first available idea.
● Adapt brand identities consistently across social media, campaigns, ads, presentations and other marketing materials.
● Create multiple creative variations for performance campaigns and revise them based on campaign results.
● Contribute ideas during brainstorming and campaign strategy discussions.
● Manage multiple client projects while maintaining quality and meeting timelines.