Sales & Business Development

- Hit monthly/quarterly/annual sales targets for assigned Up-to-date Trade accounts
- Build and execute account-specific growth strategies to grow sales and market share
- Identify opportunities to expand product distribution across existing and new partners
- Track market trends, competitors, and customer needs to drive growth

Key Account Management

- Manage relationships with key accounts (Reliance Retail, D-Mart, Metro, Lulu, Spencer's, More, Star Bazaar, regional chains)
- Run regular business reviews to assess performance and spot growth opportunities
- Negotiate annual business plans, commercial terms, promotions, and listings

Trade Marketing & Promotions

- Plan and execute promotions, launches, seasonal activations, and visibility programs
- Ensure trade marketing initiatives are properly implemented in-store
- Track promotion ROI and recommend improvements

Channel Execution

- Ensure product availability, shelf presence,



and planogram compliance
- Work with merchandising teams and distributors to avoid stock-outs
- Monitor secondary sales and inventory for smooth supply chain flow

Financial & Budget Management

- Manage trade spends, promotional budgets, and customer investments
- Monitor account profitability and commercial compliance
- Prepare sales forecasts and demand planning inputs

Reporting & Analysis

- Analyze sales performance, distribution, and category trends
- Prepare business reports, forecasts, and management presentations
- Use data and insights to guide account strategy

Team & Cross-Functional Coordination

- Coordinate with marketing, supply chain, finance, and merchandising for smooth execution
- Guide field teams to hit visibility and sales goals where applicable

📌 Manager- Modern Trade Sales (Kolkata)
🏢 Saaki Argus And Averil Consulting
📍 Kolkata