B2B MARKETING MANAGER, GLOBAL MARKETS

First Marketing Hire for the Group | Pune (Hybrid) | Reports Directly to the Founder & CEO

BE THE FIRST MARKETER TO BUILD A FUNCTION FROM ZERO, WITH REAL PROOF ALREADY IN HAND

We're a 10-year-old Zoho Premium Partner and technology consulting group: 200+ engineers, five countries, six legal entities, named clients across logistics, energy, financial services, real estate and manufacturing in Australia, the UK, the US and the UAE/Saudi Arabia. We've built AI agents handling 80,000+ inbound leads a year, cut month-end close from 12 days to 5, and cut contract review from 3 weeks to 5 days.

The problem? Almost none of that is visible to a buyer who hasn't already met us. We've grown purely on referrals and founder relationships. That's where you come in.

This isn't a "run the blog and post on social media" job. You'll build a marketing function from the ground up, report straight to the CEO, and turn a decade of delivery proof into a real pipeline engine across four global markets.

WHAT YOU'LL OWN

Demand Generation & Paid Channels

- End-to-end LinkedIn (organic + paid via Campaign Manager)
- Target account lists / ABM for priority accounts
- Email marketing, nurture flows and deliverability
- Your own landing pages, built and optimised by you
- A real paid media budget across LinkedIn & Google, measured on cost per qualified conversation

Content, Thought Leadership & AI Search

- Editorial calendar across 4 global markets
- High-value case studies, including client approvals
- Ghostwriting for the founders' LinkedIn presence
- Technical SEO plus Generative Engine Optimization (GEO), getting us cited in ChatGPT, Claude, Perplexity and Gemini answers
- Turning technical depth (AI agents, data platforms) into language a CFO will actually read

Marketing Operations & Reporting





- Owning our Zoho-centric MarTech/CRM stack
- Defining the lead lifecycle and MQL with sales
- Building the one dashboard leadership actually opens
- Email compliance across Australia, UK/EU, US and UAE

Partner & Ecosystem Co-Marketing

- Unlocking marketing development funds across our Zoho, AWS and Microsoft partnerships
- Co-marketing with partner field teams: webinars, content, marketplace listings

PR, Awards, Events & Speaking

- Managing our PR agency
- Award and industry-list submissions
- Speaking/conference opportunities for founders and architects
- Webinars and regional event decisions

Sales Enablement & Employer Brand Support

- Sales collateral that actually gets used
- Sitting in on real discovery calls to learn how we win
- Supporting HR on employer branding

WHAT YOU BRING (MUST-HAVES)

- 4 to 7 years in B2B marketing, including at least 2 years marketing to buyers outside India (Australia, UK, US, Europe, Middle East or Singapore): non-negotiable
- Background in IT services, tech consulting, enterprise software, SaaS or managed services
- Clean, sharp, unpadded writing that works in front of a Western enterprise buyer
- Hands-on (not just briefed-out) experience with a marketing automation platform: Zoho, HubSpot, Marketo, Pardot or similar, plus LinkedIn Campaign Manager, landing pages, and GA4/Looker Studio/Zoho Analytics
- Strong judgment and the confidence to say no to the wrong requests

NICE TO HAVE





- Account-based marketing experience
- A point of view on GEO / AI search visibility
- Case study production including client approval processes
- Partner co-marketing experience (Microsoft, AWS, Zoho, Databricks, Snowflake)
- Comfortable, disclosed use of AI tools in your daily workflow

WHAT'S NOT PART OF THIS ROLE (YEAR 1) Graphic design/video production, website engineering, outbound sales quotas, India-SMB marketing, analyst relations, or managing a team: all fully or partially outsourced or out of scope, so you can focus on building the function that matters.

WHAT WE OFFER

- Direct access to the CEO: decisions happen in days, not quarters
- A blank sheet: no legacy campaigns, no committee, no incumbent agency to fight
- Real proof to work with: 200+ delivered projects and measurable outcomes across four continents
- Compensation benchmarked to senior Pune IT-services roles, with a 12% variable guaranteed at full target in year one
- Genuine ownership of a function, with a explicit path to building a team as it scales

HOW TO APPLY Send your CV to [email protected] with the subject line "B2B Marketing Manager - [Your Name]". Include two links to work you personally produced (an article, a campaign, a landing page, a LinkedIn series) and short answers (150 words each) to:

1. Name a B2B company outside India whose marketing you rate, and what they do well.
2. Describe one piece of marketing you owned start to finish, and the result (good or bad).
3. What's the single biggest problem with how we present ourselves to a buyer today? (Take a look at fidigital.ae first.)

We hire on evidence and assess every candidate against the same written scorecard. We do not filter on gender, age, marital status, caste, religion, disability or institution.

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