- Handle and lead the sales team in the assigned territory
- Appoint and manage distributors and retail outlets
- Achieve monthly sales, distribution, and collection targets
- Drive product visibility, availability, and market coverage
- Train, guide, and monitor sales representatives/field staff
- Build robust relationships with retailers and distributors
- Track competitor activities and market trends
- Execute trade schemes and promotional activities effectively
- Submit regular sales and market reports
- Handle and lead a team of 6 - 7 Sales Representatives
- Drive monthly sales target