Job Title: General Manager – Sales & Marketing (Perfumes)

Location: Noida (Corporate Headquarters)

Reporting To: Sr. Vice President – Marketing

Educational Qualification:

- MBA in Marketing (Mandatory)

Experience Required:

- 15–20 years of overall experience in Sales & Marketing.
- Minimum 8–10 years of relevant experience in the perfume or fragrance industry.
- Robust exposure to premium and luxury segments.

Key Skills & Competencies:

- In-depth understanding of the perfume industry, including product development, packaging, pricing, competition, and market dynamics.
- Strong strategic planning and execution capabilities.
- Excellent communication, negotiation, and analytical skills.
- Creative mindset with a flair for branding, packaging innovation, and market differentiation.
- Proven ability to work cross-functionally with product, branding, and supply chain teams.

Primary Objective: To build, scale, and position the Perfume category as a key growth driver for the organization, leading all sales and marketing initiatives end-to-end.

Key Responsibilities:

- Develop and execute the business, sales, and marketing strategy for the perfume category, including product portfolio, pricing, packaging, distribution,



and promotion.
- Lead brand positioning and go-to-market strategies for premium and luxury segments.
- Collaborate with sales channels (retail, modern trade, e-commerce, distributors) to drive visibility and revenue growth.
- Conduct competitive analysis and market intelligence to identify trends, opportunities, and white spaces.
- Oversee consumer insights and research to align products with evolving preferences.
- Partner with branding and creative agencies to design impactful marketing campaigns.
- Drive product and packaging innovation tailored to different occasions and customer segments.
- Liaise with perfume vendors and suppliers for sourcing, formulation, and development.
- Conceptualize and implement sales promotion campaigns and trade marketing initiatives.
- Develop strategic tie-ups and partnerships to expand market reach and strengthen brand positioning.

Key Stakeholders: Internal:

- Product Development
- Packaging
- Logistics & Supply Chain
- Costing

External:

- Distributors and Retailers
- Branding & Advertising Agencies
- Perfume Vendors
- Market Research Firms

📌 General Manager – Sales & Marketing (Perfumes) (Noida)
🏢 r3 Consultant
📍 Noida