General Manager Sales

Department

Sales & Marketing

Reports To

Managing Director / Director

Job Summary The General Manager Sales is responsible for planning, managing, and growing the company's sales business. The role focuses on achieving sales targets, increasing market share, developing new business opportunities, managing distributors and customers, and leading the sales team. The General Manager works closely with Marketing, Production, Supply Chain, and Finance departments to ensure smooth business operations and customer satisfaction.

Key Responsibilities

- Develop and implement sales plans to achieve monthly, quarterly, and annual sales targets.
- Lead and manage the sales team to improve performance and productivity.
- Appoint, support, and monitor distributors and channel partners.
- Build solid relationships with customers, distributors, and key business partners.
- Identify new markets and business opportunities to increase sales.
- Monitor market trends, competitor activities, and customer needs.
- Prepare sales forecasts and coordinate with Production and Supply Chain for product availability.
- Work with the Marketing team on product launches, promotions, and brand activities.
- Review sales reports, budgets, and business performance regularly.
- Ensure timely collection of payments and reduce outstanding dues.
- Handle major customer issues and ensure a high level of customer satisfaction.
- Conduct regular sales meetings, training sessions, and performance reviews.




- Ensure compliance with company policies and ethical business practices.

Qualifications

- Bachelor's Degree in Business, Commerce, Marketing, or a related field.
- MBA in Sales & Marketing or Business Administration is preferred.

Experience

- 1015 years of experience in FMCG sales.
- At least 5 years in a leadership or managerial role.
- Experience in managing distributors, sales teams, and business development.

Key Skills

- Sales Management
- Business Development
- Distributor Management
- Team Leadership
- Customer Relationship Management
- Sales Planning and Forecasting
- Negotiation Skills
- Communication Skills
- Problem Solving
- Market Knowledge
- Microsoft Excel and MS Office

Key Performance Indicators (KPIs)

- Achievement of sales targets
- Revenue and profit growth
- Market expansion
- New customer acquisition
- Distributor performance
- Customer satisfaction
- Collection of outstanding payments
- Sales team performance

Working Conditions
- Frequent travel for customer visits, distributor meetings, and market reviews.
- Participation in sales meetings, business review meetings, and promotional events as required.
- Regular interaction with customers, distributors, retailers, and internal departments.
- Flexibility to work beyond normal office hours when required to meet business needs.
- Willingness to travel across assigned regions for business development and relationship management.

📌 General Manager Marketing Dairy & FMCG (Mumbai)
🏢 Modern Cream Dairy Industries
📍 Mumbai