About the Role:

We are building our next high-growth vertical in Wellness & Food (D2C) for global markets. In this, you will operate like a founder within the company owning strategy, execution, and scale-up of this new category. You will drive this vertical from structured launch to aggressive international expansion, backed by our in-house ecosystem (performance marketing, supply chain, tech, finance, operations).

This is not a managerial role.

This is a P&L; + growth ownership role.

What You Will Own

1. Category Build & Strategy

- Define category positioning for international D2C markets
- Identify high-potential SKUs and product-market fit
- Build 12-24 month growth roadmap
- Benchmark against global competitors in wellness & food

2. Revenue & P&L; Ownership

- Drive revenue from O scalable multi-crore run-rate
- Improve contribution margins
- Optimize CAC, LTV, repeat rates
- Own pricing. bundling, and expansion strategy

3. International Expansion

- Identify priority global markets
- Build go-to-market strategy for cross-border D2C
- Work with logistics & compliance for global shipping
- Localize offerings for market-specific demand

4. Data & Performance-Driven Growth

- Deep dive into analytics dashboards
- Use cohort analysis, funnel metrics, and retention data
- Build structured experimentation frameworks (A/B testing)




- Optimize conversion, upsell, subscription models

5. Cross-Functional Leadership

- You will work closely with:
- Growth & Performance Marketing
- Supply Chain & Vendor Teams
- Product & Tech
- Finance & Planning

You will be the central decision-maker for this vertical.

What We're Looking For:

- 2-7 years experience in D2C/startup/category building
- Solid analytical mindset (comfortable with Excel, dashboards, numbers)
- Experience in scaling new business lines or categories
- Understanding of CAC, LTV, ROAS, unit economics
- Entrepreneurial mindset with bias for action
- International market exposure is a strong plus
- Prior experience in Wellness /Food/FMCG/Consumer brands preferred

You Are a Fit If You:

- Think like a founder, execute like an operator
- Can turn ambiguity into structured growth plans
- Are obsessed with metrics and revenue
- Take ownership beyond job descriptions
- Want to build a vertical from scratch within a 150 Cr growth company

Why This Role is High Impact

- Direct visibility with founders
- P&L; ownership
- Opportunity to scale revenue from 150 Cr to 200-220 Cr trajectory
- Build a global D2C category from zero to scale
- High learning velocity + high autonomy

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