- Achieve monthly, quarterly, and annual sales targets.
- Develop and implement sales strategies for the assigned territory.
- Appoint and manage distributors, dealers, and channel partners.
- Lead, train, and motivate Sales Officers, Territory Sales Officers (TSOs), or Sales Executives.
- Monitor primary and secondary sales performance.
- Conduct regular market visits to identify new business opportunities.
- Ensure product availability, visibility, and merchandising at retail outlets.
- Analyze competitor activities and market trends.
- Maintain solid relationships with key customers and distributors.
- Prepare sales reports, forecasts, and performance reviews.
- Ensure timely collections and compliance with company policies.