Who are we looking for?

Were looking for someone who doesnt just “run ads.”

We want someone who sees a campaign and immediately asks:
“What’s the CR?”
“Why is CPL up?”
“Where’s the attribution leakage?”
“Why are we spending on this audience?”

If terms like CTR, CR, CPL, CPA, ROAS, MMP, SKAN don’t scare you—and bad attribution keeps you awake at night—you might be exactly who we need.

You’ll fit in if you:

- Have 5–6 years of hands-on performance marketing experience
- Can manage and scale campaigns on
- Google Ads
- Meta Ads Manager

- Have obsessively optimized for:

- CR (Conversion Rate)
- CPL (Cost per Lead)
- CPA (Cost per Acquisition)

- Know your way around analytics tools like:

- Google Analytics
- Firebase
- CleverTap
- Mobile Attribution Platforms like
- AppsFlyer
- Adjust
- Branch
-

Bonus points if:

- You can spot broken tracking before engineering does
- You’ve fought with UTMs, SDKs, event mapping, and won




- You know that positive creative lowers CPA
- You understand the difference between reported ROAS and actual profitability

What you’ll do:

- Scale performance campaigns across web + app
- Improve funnel efficiency from click install signup revenue
- Fix attribution chaos before it becomes a boardroom problem
- Work with product, analytics, and engineering teams to ensure tracking is clean
- Run experiments that move business metrics—not vanity metrics

We should probably not hire you if:

- You optimize only for clicks
- You celebrate low CPC with poor conversions
- You think “tracking issue” means “not my problem”
- You use broad targeting and call it AI optimization

Final note:

We don’t need a dashboard decorator.
We need a growth operator.

Someone who can turn ad spend into revenue, chaos into clarity, and data into decisions.

📌 Paid Marketing Manager (Navi Mumbai)
🏢 Bonanza Portfolio
📍 Navi Mumbai