- Welcome and engage customers in the showroom or via digital channels.
- Understand customer needs, budget, and preferences to recommend suitable vehicles and financing options.
- Conduct vehicle presentations, test drives, and feature demonstrations.
- Achieve monthly sales targets for units, revenue, and accessories.
Sales Process Management
- Manage the complete sales cycle: inquiry lead qualification negotiation finance/insurance coordination delivery.
- Prepare and process sales documents, purchase agreements, and registration requirements.
- Coordinate with the finance team to offer loans, lease plans, and insurance packages.
Customer Service
- Maintain long-term customer relationships through follow-ups and after-sales coordination.
- Resolve customer concerns promptly and professionally.
- Ensure a positive buying experience and contribute to customer satisfaction (CSI).
Product & Market Knowledge
- Stay updated on vehicle models, specifications, features, pricing, and promotional offers.
- Understand competitor models and market trends to effectively position dealership offerings.
Reporting & Administrative Tasks
- Maintain accurate records of leads, test drives, sales pipeline, and closing ratios.
- Provide daily/weekly sales reports to the Sales Manager.
Required Skills & Qualifications
- Proven experience in automobile sales or related retail sales roles.
- Robust interpersonal, communication, and negotiation skills.
- Ability to understand customer needs and provide tailored solutions.
- Basic understanding of automotive technology and financing options.
- Proficiency in CRM tools and basic office software.
- Valid drivers license.
Preferred Qualifications
- Experience with premium/luxury automotive brands (optional based on dealership).
- Track record of meeting and exceeding sales targets.
- Certification in automotive sales or customer service is a plus.
KPIs (Key Performance Indicators)
- Monthly vehicle sales and revenue
- Conversion rate from lead to sale
- Accessories/add-on sales
- Customer satisfaction index (CSI)
- Follow-up and retention metrics
- Test drive-to-sale ratioa