We are seeking an experienced Marketing and Strategy Specialist to lead luxury brand initiatives for our ultra-luxury residential development portfolio in Chennai. The ideal candidate will bring deep expertise in luxury branding, strategic marketing leadership, and integrated marketing campaigns, driving brand positioning, go-to-market strategy, and customer experience for high-net-worth clientele. This role requires a visionary thinker who can translate luxury consumer behaviour insights into actionable commercial and pricing strategies, while orchestrating experiential marketing events that reinforce brand prestige.

Responsibilities

- Develop and execute comprehensive luxury branding strategies that elevate the brands positioning in the ultra-luxury residential market.
- Lead strategic marketing initiatives, including go-to-market plans, commercial and pricing strategies, and integrated marketing campaigns across digital, print, and experiential channels
- .Collaborate with product, sales, and operations teams to align brand messaging with customer experience strategy and business objectives.
- Conduct market research and luxury consumer behaviour analysis to inform brand positioning and campaign creative concepts.
- Design and manage experiential marketing events and activations that showcase property features and enhance brand perception.
- Oversee the creation of high-impact marketing collateral,



including brochures, digital assets, and video content tailored to affluent audiences.
- Track and analyze campaign performance metrics, providing insights and recommendations for continuous improvement.
- Maintain solid relationships with external agencies, media partners, and influencers to amplify brand reach.
- Ensure all marketing activities comply with local regulations and brand guidelines.

Requirements

- 12 to 14 years of progressive experience in luxury branding and strategic marketing within the real-estate or related luxury sectors.
- Proven track record of leading successful go-to-market strategies and integrated marketing campaigns for ultra-luxury residential developments.
- Deep understanding of luxury consumer behaviour and ability to translate insights into actionable marketing tactics.
- Strong leadership skills with experience managing cross-functional teams and external agencies.
- Excellent communication, presentation, and storytelling abilities tailored to high-net-worth audiences.
- Proficiency in market research tools, analytics platforms, and marketing automation systems.
- Bachelors degree in Marketing, Business Administration, or a related field; advanced degree preferred.
- Fluency in English; knowledge of local languages (Tamil) is an advantage.

📌 Marketing and Strategy - Specialist (Chennai)
🏢 Golden Opportunities
📍 Chennai