Job Description: Performance Marketer

Position: Performance Marketer
Location: Pune (On-site)
Employment Type: Full-time
Experience: 3+ years in Performance Marketing

About the Role

We are looking for a data-driven and growth-focused Performance Marketer to own and scale our paid acquisition strategy across multiple brands. You will be responsible for generating high-quality leads at optimal acquisition costs while continuously improving campaign performance through testing, analytics, and automation.

The ideal candidate has hands-on experience managing large advertising budgets across Meta, Google, LinkedIn, and YouTube, with a strong understanding of conversion funnels, attribution, and marketing analytics.

Key Responsibilities

Paid Media Strategy

- Plan, launch, and optimize paid campaigns across Meta (Facebook & Instagram), Google Ads, YouTube, LinkedIn, and other relevant platforms.
- Develop full-funnel marketing campaigns focused on lead generation, student enrolments, and brand growth.
- Allocate budgets efficiently to maximize Return on Ad Spend (ROAS).

Campaign Execution

- Create and manage search, display, video, remarketing, and lead generation campaigns.
- Conduct A/B testing for creatives, copy, landing pages, audiences, and bidding strategies.
- Continuously optimize campaigns to improve CTR, conversion rate, and Cost per Lead (CPL).

Analytics & Reporting

- Monitor campaign performance daily.
- Analyze customer acquisition costs (CAC), ROAS, CPL, conversion rates, and funnel performance.
- Prepare weekly and monthly performance reports with actionable insights.
- Make data-backed recommendations to improve marketing efficiency.

Lead Generation

- Generate high-quality leads while maintaining target CPL.
- Improve lead quality by refining targeting, audience segmentation, and conversion funnels.
- Work closely with the admissions team to understand lead quality and optimize campaigns accordingly.

Landing Pages & Funnel Optimization





- Collaborate with designers and developers to improve landing page conversion rates.
- Optimize forms, CTAs, page speed, and user experience.
- Implement tracking for the complete customer journey.

Marketing Technology

- Configure and maintain Meta Pixel, Google Tag Manager, Google Analytics (GA4), Google Ads Conversion Tracking, and LinkedIn Insight Tag.
- Ensure accurate attribution and campaign tracking across all platforms.
- Maintain clean reporting dashboards.

Collaboration

- Work closely with content creators, designers, videographers, and copywriters to develop high-performing creatives.
- Coordinate with the sales and counselling teams to improve lead conversion and campaign effectiveness.
- Support webinar launches, events, and product campaigns with paid marketing strategies.

Required Qualifications

- Bachelor's degree in Marketing, Business, Digital Marketing, or a related field.
- 36+ years of hands-on experience in performance marketing.
- Proven track record of generating leads and scaling paid campaigns.
- Experience managing monthly ad budgets of 5 lakh or more (preferred).
- Strong knowledge of Meta Ads Manager, Google Ads, GA4, GTM, and Google Search Console.
- Familiarity with CRM integrations and marketing automation tools is an advantage.

Technical Skills

- Meta Ads Manager
- Google Ads
- Google Analytics 4 (GA4)
- Google Tag Manager (GTM)
- LinkedIn Ads
- YouTube Ads
- Conversion Tracking
- Remarketing
- Audience Segmentation
- A/B Testing
- Funnel Optimization
- Landing Page Optimization
- Microsoft Excel / Google Sheets




- Marketing Dashboards

Key Performance Indicators (KPIs)

- Cost Per Lead (CPL)
- Customer Acquisition Cost (CAC)
- Return on Ad Spend (ROAS)
- Conversion Rate
- Click-Through Rate (CTR)
- Cost Per Click (CPC)
- Lead Quality Score
- Revenue Generated from Paid Campaigns
- Marketing Qualified Leads (MQLs)
- Landing Page Conversion Rate

Desired Competencies

- Analytical thinking
- Solid problem-solving skills
- Data interpretation
- Creativity with performance focus
- Budget management
- Attention to detail
- Excellent communication
- Ownership mindset
- Ability to work under deadlines
- Continuous learning and experimentation

Non-Negotiable Criteria

- Minimum 3 years of relevant performance marketing experience.
- Demonstrated success in generating measurable business outcomes through paid campaigns.
- Strong analytical and reporting skills with proficiency in GA4 and GTM.
- Stable career history (candidates with frequent job changes—multiple roles of less than 2 years—will not be considered).
- Must be currently employed (preferred).
- Comfortable working in a fast-paced, target-driven environment.
- Ethical marketing practices only—no misleading claims or black-hat techniques.

What We Offer

- Competitive fixed salary with performance-based incentives.
- Opportunity to manage multi-brand marketing campaigns.
- Access to advanced marketing tools and technologies.
- Continuous learning, certifications, and career growth opportunities.
- A collaborative, high-performance culture focused on innovation and measurable impact.

Why Join Us?

Join Astrykx Private Limited and help scale high-impact education brands including KA Preps, IVY Laurels, KA Pathways, and KonnectED. Your work will directly contribute to helping students and families access world-class education while driving sustainable business growth through data-driven marketing.

📌 Performance Marketer (Pimpri-Chinchwad)
🏢 Astrykx
📍 Pimpri-Chinchwad