Key Responsibilities

Brand Strategy & Positioning

- Develop and execute annual and quarterly brand strategies aligned with the

company's business objectives.

- Strengthen Abhee Ventures' brand positioning across all marketing channels.
- Build long-term brand equity while supporting lead generation and sales objectives.
- Ensure consistent brand identity, messaging, and visual standards across all

communication platforms.

Marketing Campaign Management

- Plan, execute, and monitor integrated 360-degree marketing campaigns across

digital, print, outdoor, television, radio, events, and social media.

- Lead project launch campaigns from concept to execution.
- Manage campaign budgets, timelines, and performance metrics.
- Evaluate campaign effectiveness and optimize based on performance data.

Content & Creative Leadership

- Drive content strategy across digital platforms, website, social media, brochures,

presentations, and marketing collateral.

- Collaborate with creative teams to deliver high-quality marketing assets.
- Ensure all communication aligns with the brand tone and corporate objectives.
- Review and approve marketing creatives before release.

Consumer Insights & Market Intelligence

- Conduct market research, competitor benchmarking, and customer insight analysis.
- Identify emerging market trends and recommend strategic initiatives.
- Analyze consumer behavior to improve campaign effectiveness and customer

engagement.

- Provide actionable recommendations based on marketing analytics.

Product & Project Marketing

- Develop Go-to-Market (GTM)



strategies for current project launches.
- Work closely with Sales and Project teams to create compelling product positioning.
- Support pricing communication, launch planning, and promotional activities.
- Ensure successful execution of project launch campaigns.

Digital Marketing & Performance Monitoring

- Collaborate with digital marketing teams to improve online visibility and lead

generation.

- Monitor website performance, SEO, SEM, social media, and paid marketing

initiatives.

- Track KPIs including brand awareness, engagement, lead quality, and campaign ROI.
- Prepare periodic performance reports for senior management.

Cross-Functional Collaboration

- Partner with Sales, CRM, Product Development, Finance, Legal, and Project teams to

ensure seamless execution of marketing initiatives.

- Coordinate with channel partners and external stakeholders during project launches.
- Align marketing strategies with business priorities.

Agency & Vendor Management

- Manage relationships with advertising agencies, digital partners, media agencies, PR

firms, production houses, and creative vendors.

- Prepare detailed campaign briefs and evaluate agency performance.
- Negotiate contracts and ensure cost-effective utilization of marketing budgets.
- Maintain quality standards across all external deliverables.

Budget Management

- Prepare and manage annual marketing budgets.
- Monitor marketing expenditure and optimize ROI.
- Ensure effective allocation of resources across campaigns and initiatives.

Preferred candidate profile

📌 Senior Brand Manager (Bengaluru)
🏢 ABHEE VENTURES
📍 Bengaluru