- Plan & execute integrated marketing campaigns across digital, retail, and offline channels
- Drive brand awareness, engagement, and long-term brand affinity
- Collaborate with cross-functional teams (Category, CRM, Sales, Creative, Product)
- Manage agencies and ensure timely, high-quality campaign delivery
- Build solid digital presence (Website, Instagram, YouTube, Reddit)
- Handle influencer, creator, and partnership campaigns
- Track campaign performance and optimize using data insights
Preferred candidate profile
- 24 years in Brand/Digital/Consumer Marketing
- Experience in FMCG, D2C, Health & Wellness, or Lifestyle brands preferred
- Agency/influencer management experience
- Strong understanding of brand strategy & consumer behavior
- Data-driven mindset with knowledge of campaign metrics
- Good communication & stakeholder management skills
- Proactive and adaptable in a fast-paced environment