Key Responsibilities:

Email Marketing:

- Plan, execute, and optimize email marketing campaigns for lead generation, nurturing, upselling, and customer retention.
- Create personalized and automated email workflows using CRM & email automation tools (e.g., Zoho, HubSpot, Mailchimp, ActiveCampaign, or similar).
- Develop segmentation strategies based on user behavior, demographics, and engagement.
- Perform A/B testing on subject lines, email content, and CTAs to improve open rates and conversions.
- Monitor email deliverability, analyze campaign performance, and implement strategies to improve open rates, CTR, and conversion rates.
- Ensure compliance with email marketing regulations such as GDPR, CAN-SPAM, and CASL.

WhatsApp Marketing:

- Develop and execute WhatsApp marketing campaigns using WhatsApp Business API, chatbots, and automation tools.
- Create automated drip sequences, broadcasts, and personalized messages for customer engagement.
- Optimize WhatsApp lead nurturing to drive conversions and re-engagement.
- Analyze response rates, engagement, and conversion metrics to refine messaging strategies.
- Work closely with the sales team to integrate WhatsApp leads into CRM for better tracking and follow-ups.

Marketing Automation & CRM Integration:

- Set up and manage multi-channel automation workflows integrating email, WhatsApp, and other digital touchpoints.




- Use Google Analytics 4 (GA4), UTM tracking, and CRM dashboards to track customer journeys and campaign performance.
- Optimize lead scoring and segmentation models to improve funnel efficiency.

Required Skills & Qualifications:

- 1-2 years of experience in email marketing, WhatsApp marketing, and marketing automation.
- Proficiency in email marketing tools (Zoho, HubSpot, Mailchimp, ActiveCampaign, Marketo, etc.).
- Experience with WhatsApp Business API, chatbot automation, and WhatsApp marketing tools.
- Robust understanding of email segmentation, automation, and drip marketing.
- Hands-on experience in A/B testing, campaign analytics, and CRM integrations.
- Familiarity with Google Analytics 4 (GA4), UTM tracking, and conversion optimization.
- Knowledge of data privacy laws (GDPR, CAN-SPAM, etc.) related to email and WhatsApp marketing.
- Strong analytical and problem-solving skills.

Preferred Qualifications:

- Experience with omnichannel automation.
- Basic knowledge of HTML & CSS for email template design.
- Should have a Computer or IT background.
- Basic knowledge of HTML, JavaScript, CSS, Wordpress and other web technology for email & Whatsapp template design.
- Experience working with WhatsApp chatbots and AI-driven automation tools.

📌 Marketing Automation Specialist (Vadodara)
🏢 Matrix Comsec
📍 Vadodara