Location: Bengaluru | Type: Full-time | Reports to: Founder | Compensation: INR 25-30 L Fixed + Incentives up to 2x fixed + ESOPs up to 30 L The Role

We're looking for an Entrepreneur in Residence (EIR) who will lead our SMB vertical through its 0-1 and 1-10 journey, with the backing, distribution, and resources of Nova behind them. You'll report directly to the founder and own the SMB business end to end: the product, the funnel, and the revenue metrics.

You will be responsible for building the GTM playbook from first principles. That means running the experiments yourself, standing up a product that helps SMBs discover, evaluate, and buy benefits from Nova, and leading a team of sales associates whose workflows you'll continuously improve and automate. Your goal is to build scalable systems that increasingly automate and simplify the SMB buying journey.

If you get energy from owning a P&L;, shipping quick, and figuring things out as you go, this is your role. What You'll Own

Revenue: Own the SMB business metrics including ARR growth, funnel conversion, and customer acquisition cost.

Product: Define and ship the SMB product roadmap: self-serve onboarding, quote generation, pricing flows, and everything that removes friction between "interested" and "insured."

Automation: Map every step of our B2B sales funnel, lead gen, qualification, quoting, follow-ups, closing, and continuously improve and automate it using AI and workflow tooling. Your success will be reflected in how efficiently the sales funnel operates through automation and streamlined workflows.

People: Lead a team of sales associates day to day. You'll coach them, learn from what they do manually, and then build the systems that make them more productive.

0-1 and 1-10: Continuously refine the SMB GTM motion through experimentation, customer feedback, and data-driven decision making.

What We're Looking For

4-5 years of product management experience, with at least 1-2 years directly owning revenue KPIs (ARR, conversion, CAC,



you've been on the hook for a number, not just a roadmap).

You've built products that automate and scale B2B sales funnels, whether that's self-serve motions, sales tooling, funnel automation, or PLG in a B2B context.

Comfortable using AI and automation to improve efficiency and scale workflows.

Experience shipping AI-enabled products or workflows is highly valued.

Highly hands-on. Comfortable writing PRDs, analyzing data, building prototypes, and engaging directly with customers and sales teams.

You can lead people, not just pixels.

Experience managing or closely working with sales/ops teams, and the EQ to lead associates whose jobs you're partially automating.

Bias to action, comfort with ambiguity, and an ownership mindset. You treat the SMB business as your own.

Bonus Points

Experience in insurance, fintech, HR tech, or another regulated B2B space

Experience selling to or building for Indian SMBs

You've built with tools like n8n, Zapier, or custom agent workflows in production Why This Role

Real ownership. Direct line to the founder and full ownership of a business line. You run it like it's yours.

A real path to bigger things. Prove out SMB and there's a clear trajectory to owning it as a full-fledged business unit, or your next venture inside Nova.

Market competitive compensation, incentives that can go up to 2x fixed tied to the number you own, and ESOPs up to 30 L.

The hardest, most valuable problem in the company. Cracking SMB at scale changes Nova's trajectory.

Opportunity to leverage AI and automation to build products with measurable business impact. How We'll Measure Success (First 6-12 Months)

SMB revenue / ARR growth

Funnel conversion rates at each stage

Share of sales workflow automated (touches removed per deal)

Cost per acquisition and overall sales efficiency Sound like you? Send us your resume along with an example of something you've built - whether that's a product, GTM motion, automation, or workflow. We'd love to learn about what you've shipped and the impact you've created.

📌 Entrepreneur in Residence (EIR) (Bengaluru)
🏢 Nova Benefits
📍 Bengaluru