Job Purpose

This position is open with Bajaj Finance ltd.
Content Manager will be responsible for creatingimproving and maintaining content with the goal of achieving business goals. Duties will also include raising brand awareness by sharing contentand monitoring web traffic and metrics with the interest of maintaining best practices.

Duties and Responsibilities

PRINCIPAL ACCOUNTABILITIES
(Accountabilities associated with the job)

- Duties Responsibilities:

oDevelop content strategy that aligns with marketing and business targets both long term and short term.
oCollaboratively design and develop site contentdesignand layout alongside design and marketing teams.
oGenerate and publish engaging content
oEditproofread and improve upon writer''sposts when necessary
oEnsure brand consistency by communicating effectively with writers
oOptimize content according to SEO
oUse content management systems to analyze website traffic and users engagement metrics
oIncrease web traffic across platforms by managing content distribution to online channels and social media.
oEnsure all data and work is legally compliant (e.g. copyright protection)
oRemain current on developments and generate recent ideas to draw attention of audience

4.MAJOR CHALLENGES
(Challenges faced on an on-going basis in carrying out the job)

- KPI- success metrics ownership

- Online DIY Portal - Monitoring Project Execution

- Liasoning with internal stakeholders for Capability Support Project Management

5.DECISIONS
(Key decisions taken by job holder at his/her end)
Timeline Deliverables for projects related to online DIY

6.INTERACTIONS
(Key working relationships a job holder needs to have INSIDE and OUTSIDE the company to accomplish the job)

Internal Clients




Roles you need to interact with inside the organization to enable success in your day to day work
IT, Business, COEs, Marketing, Call Centre, Legal Compliance

External Clients
Roles you need to interact with outside the organization to enable success in your day to day work
Retail Product Distributors, Sister companies (BHFL, BFDL, BFSD etc) COE

7.DIMENSIONS
(Key numerical data which will reflect the scope and scale of activities concerning this job)

Financial Dimensions (FY 22)
(These should be quantifiable numerical amounts)
AOP Volume through Online DIY channel 1500 Crs

Other Dimensions (FY 22)
(Significant volume dimensions associated with the job)
Total Team Size: 1
Number of Direct Reports: 0
Number of Indirect Reports: 0
Number of Outsourced employees: 0

Required Qualifications and Experience

SKILLS AND KNOWLEDGE
(Minimum acceptable proficiency for this job which best indicates the education and/or experience requirements of this job and not the incumbent)

Educational Qualifications
a)Qualifications Work Experience

- Technical Knowledge Experience
oBackground of Financial products with MBA in journalismMarketing or relevant field
oProven work experience as a Content manager
oVerifiable experience with MS Office and WordPress
oBasic technical knowledge of HTML and online publishing
oKnowledge of SEO and web traffic metrics
oComprehension of and familiarity with social media
oOutstanding written English skills.

- Personal Attributes
oExcellent interpersonal and communication skills- both verbal written
oAbility to multi task- work on tight deadlines and able to cope under pressure
oAttention to detail and high level of accuracy
oStrong problem solving/logical thinker and highly numerate
oAbility to work with cross functional teams and multiple stakeholders

📌 Deputy Unit Manager - Fixed Deposits (Pune)
🏢 Bajaj Finance
📍 Pune