Company:

Bluemoon Marketing

Location:

Hybrid (Gurgaon Location)

Employment Type:

Part Time

About the Role

Bluemoon Marketing is seeking an experienced CRM, Lifecycle & Email Marketing Specialist to manage, optimize, and scale customer communications across multiple digital channels. The successful candidate will own CRM operations, customer lifecycle marketing, marketing automation, email deliverability, and performance optimization to drive lead conversion, customer retention, and business growth.

This role requires a combination of technical CRM expertise, marketing automation skills, campaign management experience, and strong analytical capabilities.

Key Responsibilities

CRM Management

- Own and manage the CRM platform and customer database.
- Create, maintain, and optimize customer lifecycle stages.
- Ensure CRM data accuracy, segmentation, tagging, and reporting.
- Develop scalable CRM processes and workflows.
- Integrate CRM systems with marketing funnels, websites, lead generation platforms, and business tools.
- Monitor CRM health and recommend improvements to enhance customer experience and operational efficiency.

Email & Lifecycle Marketing Build and manage automated customer journeys across:
- Lead nurturing and education campaigns
- Client onboarding sequences
- Pre-approval follow-ups
- Application and settlement updates
- Post-settlement engagement campaigns
- Retention and refinance campaigns
- Referral and advocacy programs
- Cross-sell and upsell campaigns

Additional responsibilities:
- Develop targeted email marketing campaigns based on customer behaviour and segmentation.
- Personalize communications using CRM data and customer insights.
- Manage campaign calendars and lifecycle communication schedules.
- Create compelling email content and coordinate design requirements.
- Ensure all communications align with brand guidelines and business objectives.

Marketing Automation
- Design and build automated workflows using CRM and marketing automation platforms.
- Implement trigger-based communications driven by:
- Lead activity
- Customer engagement
- Lifecycle milestones
- Important dates and anniversaries
- Application progress
- Customer retention opportunities




- Implement omnichannel communications including Email, SMS, WhatsApp, and other messaging channels where applicable.
- Continuously optimize automation workflows to improve customer engagement and conversion.

Email Deliverability & Domain Authentication
- Manage email authentication and deliverability infrastructure.
- Configure and maintain SPF, DKIM, and DMARC records.
- Verify and authenticate sending domains and subdomains.
- Coordinate DNS updates with domain providers such as GoDaddy, Cloudflare, or similar platforms.
- Monitor sender reputation, inbox placement, bounce rates, spam complaints, and deliverability performance.
- Troubleshoot email deliverability issues and implement corrective actions.
- Ensure compliance with email marketing regulations and best practices.
- Maintain documentation for domain authentication and email infrastructure.

Performance Tracking & Optimisation
- Monitor campaign performance across all communication channels.
- Track key metrics including:
- Open rates
- Click-through rates
- Conversion rates
- Lead-to-opportunity rates
- Customer retention rates
- Revenue attribution
- Conduct A/B testing on campaigns, workflows, content, and subject lines.
- Generate regular reports and dashboards for management and sales teams.
- Provide actionable recommendations based on campaign performance and customer insights.

Reporting & Analytics
- Build and maintain CRM and marketing performance dashboards.
- Analyze customer behaviour and lifecycle performance.
- Identify opportunities for improving conversion and retention.
- Present insights and recommendations to stakeholders.
- Support forecasting and strategic marketing initiatives through data analysis.

Requirements

Essential

- 3+ years of experience in CRM, lifecycle marketing, email marketing, or marketing automation.




- Hands-on experience with CRM platforms such as:
- HubSpot
- Salesforce
- Zoho CRM
- ActiveCampaign
- GoHighLevel
- Similar CRM systems
- Strong understanding of customer lifecycle marketing and marketing automation.
- Experience creating and managing automated customer journeys.
- Strong analytical and reporting skills.
- Experience with email campaign creation and optimization.
- Excellent written communication and copywriting skills.
- High attention to detail and strong organizational skills.
- Ability to manage multiple projects simultaneously.

Technical Skills
- CRM Management
- Marketing Automation
- Email Marketing
- Segmentation & Personalization
- Workflow Automation
- Campaign Analytics
- A/B Testing
- Customer Journey Mapping
- DNS & Domain Management
- SPF, DKIM & DMARC Configuration
- Deliverability Monitoring

Preferred
- Experience in lead generation and funnel marketing.
- Experience with SMS and WhatsApp automation.
- Experience managing large customer databases.
- Knowledge of customer retention and loyalty programs.
- Experience in financial services, mortgage, lending, or skilled services industries.
- Familiarity with Google Analytics, Looker Studio, Power BI, or similar reporting tools.

Success Metrics The success of this role will be measured by:
- Improved lead-to-conversion rates.
- Increased customer engagement across lifecycle campaigns.
- Higher settlement and retention rates.
- Growth in refinance and repeat business opportunities.
- Improved email deliverability and sender reputation.
- Increased campaign ROI and marketing-attributed revenue.
- Reduced manual CRM administration through automation.
- Clean, scalable, and high-performing CRM infrastructure.
- Accurate and actionable reporting for business decision-making.

Why Join Blue Moon Marketing?
- Work with a growing and innovative marketing team.
- Opportunity to build and scale sophisticated CRM and lifecycle marketing programs.
- Exposure to advanced automation and customer engagement strategies.
- Flexible remote working environment.
- Career growth opportunities within a rapidly expanding business.

📌 Email Marketing Specialist (Gurugram)
🏢 Blue Moon Marketing
📍 Gurugram