As a Consultant and Marketing Executive, you will be key in generating student leads, enhancing outreach efforts, and managing our social media and communication channels. You’ll develop campaigns, engage with prospects, and build brand awareness across digital platforms and offline. Responsibilities
Lead Generation: Develop and execute strategies to attract prospective students through various channels.
Marketing and Outreach: Run email, phone, and social media marketing campaigns to reach and engage with potential students.
Content Creation: Create engaging and informative content that resonates with prospective students and promotes Global Edge Pathway / EvoFuture services.
Event Participation: Represent the company at educational sessions, webinars, and field events as needed.
Brand Building: Collaborate with the team to create a consistent brand message and enhance the company’s online presence.
Student Counseling: Guide prospective students through their study abroad options, offering personalized counseling to help them make informed decisions.
Relationship Management: Build and maintain relationships with students throughout their journey, ensuring a supportive and successful experience.
Collaboration: Work closely with educational institutions, coordinating partnerships and enhancing service offerings. Qualifications
Must-Have Skills
Bachelor’s degree, preferably in Business administration, Science or Commerce.
2+ years’ experience in educational sector marketing, lead generation, client counseling, and relationship management.
Strong understanding of digital and social media marketing.
Excellent communication and interpersonal skills to build trust with students and partners.
Proficiency in using CRM and marketing tools to track engagement and refine strategies.
Ability to work in a quick-paced, multitasking workplace typical of a startup.
Preferred
Qualities
Problem-Solving Skills: Ability to approach challenges proactively and find innovative s olutions.Passi on for Education: A genuine commitment to helping students succeed in their educational pursuits.Creat ivity in Marketing: Skilled at creating engaging and impactful campaigns to attract and retain clients.Secto r Experience: Background in education consultancy or a related field is highly valued.Netwo rking Ability: Existing connections with educational institutions or international student networks is a plus.