Director – Performance Marketing & D2C Growth

Organisation: HyperScale

Location: Koregaon Park, Pune

Work Mode: Full-time, Work from Office

Salary: ₹10–15 lakh per annum, depending on experience and capability Read this before you apply:

Please apply only if you have strong, hands-on performance marketing experience and have driven measurable business outcomes across multiple D2C/eCommerce brands. ABOUT HYPERSCALE

HyperScale is a business growth and mentoring ecosystem working with ambitious founders and consumer brands across India. Through our flagship Quantum Program, we work closely with approximately 100 founders and brands across categories such as beauty, skincare, wellness, fashion, food, home, jewellery and personal care.

We are looking for a highly experienced Performance Marketing and D2C Growth expert who can help our Quantum member brands improve advertising performance, lower customer acquisition costs, increase ROAS, strengthen their funnels and scale profitably.

This is not a routine media-buying role. It is a portfolio-level growth role where you will audit multiple brands, diagnose performance gaps, guide founders and their agencies, and drive measurable business outcomes. PRIMARY MANDATE

Drive measurable performance improvement across approximately 100 Quantum member brands and HyperScale’s own lead-generation funnel.

You will work across multiple categories, business stages and agency setups.

Your role will be to identify what is limiting growth, recommend the right strategy, review execution and ensure that founders receive clear, practical and commercially sound guidance. KEY RESPONSIBILITIES

AUDIT QUANTUM MEMBER BRANDS

Conduct structured audits of Meta Ads, Google Ads and other relevant performance marketing channels.

Review

- Account and campaign structure
- Customer acquisition cost
- ROAS and MER
- Conversion rate
- Average order value
- Creative performance
- Audience and targeting strategy
- Budget allocation
- Landing pages and product pages
- Funnel leakages
- Tracking and attribution
- New versus repeat customer economics
- Contribution margin and profitability

Translate the audit into a clear action plan with prioritised recommendations for the founder and their marketing team.

BUILD BRAND-SPECIFIC GROWTH STRATEGIES

Develop practical performance marketing strategies based on each brand’s category, customer profile, product mix, pricing, margins, current revenue, growth stage and business objectives.

Help founders answer questions such as:

- Which products should be scaled?
- Which audiences should be targeted?
- Which offers should be tested?
- What kind of creatives are required?
- How should budgets be allocated?
- Where is the funnel leaking?
- Should the brand scale, optimise, restructure or pause campaigns?
- What changes are required to improve profitability?





GUIDE AND REVIEW AGENCIES

Work with the respective performance marketing agencies or internal teams of Quantum member brands.

Review their strategy, challenge assumptions, identify gaps and ensure that execution is aligned with the agreed growth plan.

Help founders evaluate whether their agency is:

- Asking the right questions
- Tracking the right metrics
- Testing creatives meaningfully
- Managing budgets responsibly
- Scaling profitably
- Reporting transparently
- Taking ownership of outcomes

CONDUCT REGULAR PERFORMANCE REVIEWS

Create a structured review rhythm for selected Quantum member brands.

Track performance across metrics such as:

- CAC
- ROAS
- MER
- Revenue
- Orders
- Conversion rate
- Average order value
- Repeat purchase rate
- Contribution margin
- New customer revenue
- Creative success rate
- Landing-page conversion
- Funnel-stage conversion rates

Identify problems early, recommend corrective actions and follow through on implementation.

IMPROVE HYPERSCALE’S OWN LEAD-GENERATION FUNNEL

Own and strengthen HyperScale’s paid acquisition and lead-generation performance.

Work across

- Meta Ads
- Google Ads
- YouTube Ads
- Landing pages
- Lead magnets
- Webinar and workshop funnels
- Retargeting
- Lead nurturing
- Conversion optimisation The objective is to improve lead quality, reduce cost per lead, increase attendance and improve conversion into HyperScale’s programs.

BUILD PERFORMANCE MARKETING SYSTEMS

Create repeatable systems and frameworks that can be used across multiple brands.

This may include

- Audit templates
- Campaign review scorecards
- Creative review frameworks
- Weekly reporting formats
- Agency evaluation systems
- Funnel diagnosis tools
- Budget allocation frameworks
- Scaling-readiness scorecards
- Corrective action plans
- D2C performance marketing playbooks

EDUCATE AND ENABLE FOUNDERS

Explain performance marketing concepts in a simple, commercially relevant and founder-friendly manner.

Conduct group sessions, masterclasses or review clinics for Quantum members whenever required.

Help founders understand the numbers that matter without overwhelming them with technical jargon.

WHAT SUCCESS LOOKS LIKE

Success in this role will be measured through:

- Reduction in customer acquisition costs
- Improvement in ROAS and MER
- Growth in profitable order volumes
- Improvement in conversion rates
- Better creative-testing systems
- Stronger agency accountability




- Faster diagnosis and correction of performance issues
- Improvement in founder confidence and satisfaction
- Better lead-generation economics for HyperScale
- Creation of scalable systems across the Quantum ecosystem

IDEAL CANDIDATE PROFILE

We are looking for someone who has:

- 7–12+ years of experience in performance marketing, digital growth or customer acquisition
- Strong hands-on experience with Meta Ads and Google Ads
- Experience handling multiple D2C or consumer brands across categories
- Experience managing meaningful advertising budgets
- Strong understanding of CAC, ROAS, MER, AOV, LTV, contribution margin and unit economics
- Ability to audit accounts and identify performance gaps quickly
- Strong understanding of creative strategy, landing pages, offers, funnels and conversion optimisation
- Experience working with founders, agencies and internal marketing teams
- Robust analytical, communication and stakeholder-management skills
- A commercial, practical and outcome-oriented mindset
- Ability to work across multiple brands with depth and accountability

Experience in a leading performance marketing agency, D2C company, consumer company, marketplace or high-growth startup will be preferred.

WHO THIS ROLE IS NOT FOR

This role may not be suitable for someone who:

- Has only executed campaigns without owning business outcomes
- Understands platform metrics but not profitability
- Has worked only on one category or one advertising platform
- Cannot challenge agencies or senior stakeholders
- Depends entirely on dashboards without understanding customer behaviour
- Is uncomfortable managing multiple brands simultaneously
- Is looking for a remote or freelance consulting engagement WHY JOIN HYPERSCALE?
- Work closely with approximately 100 ambitious founders and consumer brands
- Gain exposure to multiple categories and business models
- Influence real revenue and profitability outcomes
- Build a performance marketing centre of excellence
- Work directly with HyperScale’s leadership and founder ecosystem
- Create frameworks that support the growth of Indian consumer brands
- Contribute to HyperScale’s mission of making India the Brand Capital of the World APPLICATION REQUIREMENTS

Please apply with

- Updated CV
- Details of brands and categories handled
- Approximate monthly advertising budgets managed
- Two or three examples of measurable performance improvement
- Examples of how you reduced CAC, improved ROAS or increased profitability
- Current compensation
- Expected compensation
- Notice period
- Confirmation of willingness to work full-time from Koregaon Park, Pune Please apply only if you have strong, hands-on performance marketing experience and have driven measurable business outcomes across multiple D2C/eCommerce brands.

📌 Director – Performance Marketing &C Growth (Pune)
🏢 HyperScale Leaders Tribe
📍 Pune