DIGITAL MARKETING SPECIALIST

ROLE OVERVIEW

We are looking for a highly strategic digital marketing specialist who can drive high-quality admissions through performance marketing. This role goes beyond campaign execution—it directly impacts revenue, admissions pipeline, and brand positioning among HNI, UHNI, and global families.

KEY RESPONSIBILITIES

Own and scale paid acquisition across Meta, Google, YouTube, and programmatic platforms

Drive high-quality lead generation aligned with admissions goals

Optimise campaigns for CPL, conversion rates, and ROI

Build high-intent audience segments (expats, NRIs, premium demographics)

Collaborate with the admissions team to improve the lead-to-enrollment funnel

Execute A/B testing across creatives, landing pages, and targeting

Implement robust tracking and attribution systems

REQUIRED SKILLS





Expertise in Meta Ads, Google Ads, and performance marketing ecosystems

Strong understanding of attribution models and funnel optimisation

Hands-on experience with GA4, Tag Manager, and CRM integrations

Analytical mindset with solid reporting capabilities

PREFERRED BACKGROUND

8+ years in performance marketing

Agency experience (premium/luxury brands preferred)

Experience managing large budgets with measurable ROI

SUCCESS METRICS

Cost per qualified lead

Cost per admission

Lead-to-visit conversion rate

Campaign ROI and channel performance Interested candidates may share their updated resume at [email protected].

📌 Digital Marketing Specialist (Bengaluru)
🏢 Vidyashilp Education Group (VSEG)
📍 Bengaluru