Position – Digital Marketing ? Location: Phagwara, Punjab (Work from Campus) ? Experience: 8–15 Years ? Employment Type: Full time Shape the Digital Future of One of India's Leading Universities

Are you a passionate digital marketing leader who thrives on building brands, driving performance, and creating measurable business impact?

Lovely Professional University (LPU), one of India's premier educational institutions, is looking for an experienced Digital Marketing to lead high-impact digital initiatives, strengthen our global online presence, generate quality student leads, and drive innovative digital campaigns across domestic and international markets.

If you're passionate about performance marketing, digital innovation, data-driven decision-making, and leading high-performing teams, we'd love to connect with you.

Key Responsibilities

Digital Strategy & Leadership

Develop and execute comprehensive digital marketing strategies aligned with institutional growth objectives.

Lead end-to-end digital marketing initiatives across branding, admissions, lead generation, and engagement campaigns.

Drive innovation by introducing emerging digital trends, AI-powered marketing tools, and automation solutions.

Manage annual digital marketing roadmap, budgets, KPIs, and ROI.

Performance Marketing

Plan and optimize large-scale campaigns across Google Ads, Meta Ads, LinkedIn Ads, YouTube, and other digital platforms.

Improve lead generation quality while reducing cost per acquisition (CPA).

Optimize campaign performance through A/B testing, audience segmentation, and conversion optimization.

Manage agency partners and internal marketing teams.

SEO & Organic Growth

Develop enterprise-level SEO strategies to improve organic visibility.

Lead technical SEO, on-page optimization, content strategy, and backlink initiatives.

Increase website traffic, keyword rankings, and search visibility.

Website & Conversion Optimization

Enhance website performance and user experience.





Improve landing page conversions using CRO best practices.

Collaborate with development, design, and content teams for continuous optimization.

Analytics & Data Intelligence

Monitor campaign performance using Google Analytics (GA4), Google Tag Manager, Looker Studio, Search Console, and CRM dashboards.

Build insightful reports for senior leadership with actionable recommendations.

Track marketing ROI, attribution models, and funnel performance.

Content & Brand Marketing

Collaborate with creative, content, and social media teams to build impactful campaigns.

Ensure consistent brand communication across all digital touchpoints.

Drive engagement through integrated marketing campaigns.

Team Management

Lead and mentor digital marketing specialists and cross-functional teams.

Define KPIs, monitor performance, and foster a culture of innovation and excellence.

Desired Candidate Profile

We're looking for professionals who possess:

8–15 years of progressive experience in Digital Marketing.

Proven expertise in Performance Marketing with substantial advertising budgets.

Strong knowledge of Google Ads, Meta Ads, LinkedIn Campaign Manager, YouTube Ads, and programmatic platforms.

Hands-on experience with SEO, SEM, PPC, Display Advertising, and Marketing Automation.

Strong understanding of GA4, Google Tag Manager, Looker Studio, Search Console, and CRM tools.

Experience in Conversion Rate Optimization (CRO) and customer journey mapping.

Excellent analytical, strategic thinking, and leadership abilities.

Outstanding communication and stakeholder management skills.

Experience in Education, EdTech, Consumer Internet, Technology, Healthcare, BFSI, E-commerce, or other high-growth digital organizations will be preferred. How to Apply

Interested candidates may share their updated resume along with the following details:

Current CTC

Expected CTC

Notice Period

Current Location

? Email: [email protected] Be a part of LPU's journey in redefining higher education through innovation, technology, and digital excellence.

📌 Digital Marketing Specialist (Jalandhar)
🏢 Lovely Professional University
📍 Jalandhar