Job Summary

We are seeking a results-driven Digital Marketing Executive/Specialist with 3–5 years of experience in digital marketing, specializing in Google Ads (AdWords), PPC campaigns, and SEO. The ideal candidate should have a strong understanding of paid advertising, search engine optimization, campaign optimization, and performance analysis to drive lead generation and business growth. Key Responsibilities

· Plan, execute, and optimize Google Ads (Search, Display, Shopping, and Performance Max) campaigns.

· Manage PPC campaigns to maximize ROI and achieve lead generation targets.

· Conduct keyword research, competitor analysis, and audience targeting.

· Develop and implement on-page and off-page SEO strategies to improve organic search rankings.

· Perform website audits and recommend technical SEO improvements.

· Monitor campaign performance and optimize bids, budgets, and ad creatives.

· Analyze website traffic, campaign performance, and user behavior using Google Analytics and Google Search Console.

· Generate regular performance reports with actionable insights.

· Collaborate with the content, design, and sales teams to create high-performing marketing campaigns.

· Stay updated with the latest digital marketing trends, Google algorithm updates, and industry best practices.

Required Skills





· 3–5 years of hands-on experience in Digital Marketing.

· Strong expertise in:

o Google Ads (AdWords)

o Pay-Per-Click (PPC) Campaign Management o Search Engine Optimization (SEO)

o Google Analytics (GA4)

o Google Search Console o Keyword Research and Competitor Analysis

· Experience with on-page, off-page, and technical SEO.

· Knowledge of conversion tracking, remarketing, and campaign optimization.

· Familiarity with Google Tag Manager is an added advantage.

· Strong analytical, problem-solving, and reporting skills.

· Excellent communication and time management skills.

Qualifications

· Bachelor's degree in Marketing, Business, Computer Applications, or a related field.

· Google Ads and Google Analytics certifications are preferred.

Preferred Experience

· Experience in lead generation campaigns.

· Hands-on experience with Meta Ads (Facebook & Instagram), LinkedIn Ads, or other paid advertising platforms is an added advantage.

· Experience working with CRM tools and marketing automation platforms is a plus.

What We Offer

· Competitive salary package.

· Performance-based incentives.

· Opportunity to work on high-impact digital marketing campaigns.

· Collaborative and growth-oriented work workplace.

Learning and career advancement opportunities.

📌 Digital Marketing Specialist (Gurugram)
🏢 MO Designs
📍 Gurugram