Digital Marketing Specialist (Gurugram)

Digital Marketing Specialist (Gurugram)

06 Aug
|
LIVXS
|
Gurugram

06 Aug

LIVXS

Gurugram

: About Us: LIVXS is a full-service event management company creating memorable experiences across weddings, lifestyle shoots, and now — a growing vertical focused on corporate events, MICE, and brand activations. We blend creativity, precision, and strategic insight to deliver seamless experiences for leading brands.

: Corporate Events, you will be responsible for identifying new business opportunities, developing client relationships, pitching event solutions, and driving revenue for the corporate division. You’ll work closely with the strategy, creative, and operations teams to deliver high-impact proposals and ensure successful deal closures.

The Digital Marketing

Executive will be responsible for leading online marketing efforts across LIVXS Films, Weddings, and Club verticals. This includes managing ad campaigns, optimizing content strategy, improving lead funnels, and tracking performance metrics. The role calls for a mix of creative thinking and data-driven execution, with a strong understanding of platforms like Meta Ads, Google, and lead-gen tools.

Key Responsibilities 1.

Performance

Marketing

Plan, run, and optimize paid campaigns across Instagram, Facebook, and Google.

Define campaign goals (traffic, leads, brand reach) and set budgets accordingly

Monitor CPL (Cost per Lead), CTR, and conversion rates weekly.

Collaborate with design and content teams to ensure ad creatives match brand standards. 2.

Lead Funnel

Management

Manage end-to-end lead funnel: ad to CRM capture to follow-up.

Integrate Meta Ads with WhatsApp API + Zoho CRM

Set up automated lead tagging, follow-up triggers, and basic drip campaigns.





Monitor lead quality and provide feedback to the sales team regularly. 3.

Content

Strategy & SEO

Support Social Media Manager in campaign planning and distribution

Oversee SEO optimization for websites and blogs (keywords, backlinks, ranking reports)

Work on landing page A/B testing and performance improvement

Identify high-performing content formats and guide the team on execution.

- Analytics & Reporting

Maintain dashboards for ad performance, lead source tracking, and engagement reports.

Share bi-weekly reports with senior management including ROI, spend, and recommendations

Use tools like Meta Business Suite, Google Analytics, and Zoho CRM

Adjust marketing plans based on trends, performance drops, or opportunity windows 5.

Platform

Management

Oversee listings on Social platforms.

Ensure the LIVXS website is up to date, functional, and optimized for mobile

Coordinate with web developers or external vendors when needed

Keep track of monthly marketing spend and budget allocation

Requirements Key Skills Required Hands-on experience with Meta Ads , Google Ads, and WhatsApp CRM tools

Strong understanding of conversion funnels, lead nurturing, and retargeting.

Good sense of visual content and storytelling to guide ad creatives

Familiarity with Zoho CRM, Zoho Marketing tools, and performance dashboards





Ability to balance creative thinking with numbers and targets

Identify and pursue current business opportunities across corporate sectors (FMCG, IT, Pharma, BFSI, Real Estate, etc.).

Build and maintain strong client relationships with marketing, HR, and admin heads.

∙Conduct lead research, outreach (calls, emails, LinkedIn), and schedule client meetings.

Understand client objectives and propose tailored event concepts and solutions. ∙

Collaborate with internal teams to develop proposals, pitch decks, and budgets.

∙Lead presentations and negotiate contracts to achieve closure.

∙Meet or exceed monthly/quarterly sales targets and maintain a healthy sales pipeline.

Maintain accurate records of leads, meetings, and conversions in CRM tools.

Represent the company at networking events, exhibitions, and industry meetups.

Pay: ₹30,000- ₹40,000 per month Qualifications Preferred

1–3 years of proven B2B sales experience in corporate events / MICE / experiential marketing.

Strong industry network and understanding of event formats, client needs, and market trends.

Excellent communication, presentation, and negotiation skills.

Self-driven, target-oriented, and capable of working with minimal supervision. ∙

Comfortable with client meetings, pitching ideas, and managing end-to-end business closure.

Knowledge of Microsoft Office, CRM tools, and proposal creation.

Bachelor’s degree in Marketing, Business, or Communications

Experience with managing ₹40K–₹1L+ monthly ad budgets

Understanding of the wedding/lifestyle space and audience behaviour is a plus

Work Location: In person

📌 Digital Marketing Specialist (Gurugram)
🏢 LIVXS
📍 Gurugram

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