Job Title: Digital Marketing Specialist (Lead Generation & Brand Management)

Responsibilities We are looking for a results-driven Digital Marketing Specialist to take complete ownership of our online presence of our Multiple Brands , lead generation, and brand growth. The ideal candidate will be responsible for planning, executing, and optimizing digital campaigns across platforms while ensuring consistent brand messaging.Key Responsibilities:

- Plan and execute lead generation strategies across Google Ads and other digital channels.
- Create, manage, and optimize Google Ads campaigns (Search, Display, and Remarketing) to drive high-quality leads.
- Monitor campaign performance, analyze data, and continuously improve ROI.
- Develop and publish daily blog content aligned with SEO best practices.
- Manage website content updates and ensure consistent traffic growth.
- Take complete ownership of brand positioning, messaging, and online reputation.
- Coordinate with design and content teams for creatives, landing pages,



and campaigns.
- Track KPIs such as CPL (Cost per Lead), conversion rates, and campaign performance metrics.
- Stay updated with latest digital marketing trends, tools, and techniques.

Required Skills & Qualifications

- Proven experience in digital marketing, especially in lead generation.
- Hands-on experience with Google Ads, Google Analytics, and SEO tools.
- Solid understanding of content marketing and blogging strategies.
- Ability to analyze data and make performance-driven decisions.
- Excellent communication and copywriting skills.
- Experience in managing brand identity and online presence.
- Self-driven with the ability to take ownership and deliver results.

Preferred Qualifications

- Experience working with B2B or service-based businesses.
- Familiarity with CRM tools and marketing automation platforms.

📌 Digital Marketing Specialist (Bengaluru)
🏢 DayTesters
📍 Bengaluru