– Digital Marketing Executive

Department: Marketing

Industry: Restaurant / Hospitality

Job Location: [Location]

Reporting To: Marketing Manager / Head of Marketing

Experience: 2–5 Years

Job Purpose The Digital Marketing Executive will be responsible for developing and executing digital marketing strategies to enhance brand visibility, increase customer engagement, generate leads, drive online orders and reservations, and support overall restaurant revenue growth.

Key Roles and Responsibilities

Develop and implement digital marketing strategies to promote the restaurant brand, outlets, menu offerings, events, festive campaigns, and special promotions.

Plan, create, schedule, and manage content across social media platforms such as Instagram, Facebook, LinkedIn, YouTube, and other relevant channels.

Coordinate with creative agencies, designers, photographers, videographers, and content creators to develop engaging digital content.

Manage and optimize paid digital campaigns through Google Ads, Meta Ads, and other relevant advertising platforms.

Plan and execute performance marketing campaigns to increase website traffic, online orders, table reservations, enquiries, and customer acquisition.

Monitor social media engagement, customer reviews, comments, and online brand reputation.

Coordinate with restaurant aggregators and online food delivery platforms to support digital promotions and visibility.

Manage and update website content, menu information, outlet details, promotional banners, and campaign landing pages.

Implement SEO and local SEO strategies to improve website rankings and online visibility.





Optimize restaurant listings on Google Business Profile and other relevant online directories.

Plan influencer marketing campaigns and coordinate collaborations with food bloggers, content creators, and local influencers.

Support email marketing, WhatsApp marketing, customer retention campaigns, and loyalty initiatives.

Analyze campaign performance using tools such as Google Analytics, Meta Business Suite, Google Search Console, and other digital analytics platforms.

Track key performance indicators, including reach, engagement, website traffic, leads, online orders, reservations, customer acquisition cost, return on ad spend, and campaign conversions.

Prepare weekly and monthly digital marketing reports with insights, performance analysis, and recommendations.

Stay updated on digital marketing trends, customer preferences, competitor activities, and emerging technologies.

Work closely with the Operations, Sales, Brand, and Restaurant teams to ensure effective execution of marketing campaigns across all outlets.

Required Skills and Competencies

Solid knowledge of social media marketing and content strategy.

Hands-on experience in Meta Ads and Google Ads.

Knowledge of SEO, local SEO, Google Business Profile, and website optimization.





Experience in performance marketing and campaign analytics.

Knowledge of Google Analytics, Meta Business Suite, and other digital marketing tools.

Strong content writing and communication skills.

Basic understanding of graphic design tools such as Canva or Adobe Creative Suite.

Experience in influencer marketing and online reputation management.

Strong analytical, creative, and problem-solving skills.

Ability to manage multiple campaigns and meet deadlines.

Knowledge of the restaurant, food, hospitality, or FMCG industry will be preferred.

Educational Qualification

Bachelor’s degree in Marketing, Digital Marketing, Communications, Business Administration, or a related field.

Digital marketing certifications will be an added advantage.

Preferred Experience

2–5 years of experience in digital marketing.

Prior experience in the restaurant, hospitality, food and beverage, hotel, or lifestyle industry will be preferred.

Experience in managing multi-location or multi-brand digital marketing campaigns will be an added advantage.

Key Performance Indicators (KPIs)

Growth in social media reach, followers, and engagement.

Increase in website traffic and online visibility.

Number of online orders, table reservations, leads, and enquiries generated.

Performance of paid advertising campaigns.

Cost per lead/customer acquisition cost.

Return on ad spend (ROAS).

Improvement in search engine rankings and local search visibility.

Customer engagement and online reputation ratings.

Timely execution of digital campaigns and promotions.

Quality and consistency of digital content.

📌 Digital Marketing (Koramangala)
🏢 Nandhana Palace
📍 Koramangala