Key Responsibilities

- Own end-to-end digital marketing strategy and execution for the Janmabhoomi Group's digital properties and social channels

- Lead and manage a team handling content, social media, and paid campaigns across Instagram, Facebook, YouTube, and WhatsApp

- Plan, execute, and optimize Meta ad campaigns within defined budgets, tracking ROI and lead quality

- Coordinate with editorial, IT/app development, and external agency partners to align digital output with business goals

- Report on performance metrics (reach, engagement, follower growth, ad performance) to leadership on a regular cadence

- Drive revenue-generating digital initiatives (subscriptions, paid classifieds, B2B ad sales leads) in line with board-approved strategy

- Manage day-to-day digital operations across the group's three publications and associated verticals





Requirements

- ~4 years of experience in digital marketing management, performance marketing, or a similar leadership/strategy role

- Proven experience running and optimizing Meta/Google ad campaigns

- Solid understanding of social media strategy, content calendars, and analytics tools (Meta Business Suite, Google Analytics, etc.)

- Experience managing a team or cross-functional stakeholders

- Prior experience in media, publishing, or a fast-paced content environment is a strong plus

- Excellent communication skills comfortable presenting to leadership/board-level stakeholders

- Based in or willing to work from Mumbai

📌 Digital Marketing Manager (Mumbai)
🏢 Saurashtra Trust
📍 Mumbai