About Boston Insights At Boston Insights, we believe every patient in a clinical trial deserves timely access to life-changing investigational drugs. Behind every vial reaching a trial site lies a complex, data-siloed supply chain.

We are building the world’s first Clinical Supply Control Tower -a data powered SaaS platform that unifies operational intelligence, analytics, and AI to ensure therapies reach patients without interruption. We are a high-velocity, mission-driven organization where engineering excellence meets healthcare innovation.

Key Responsibilities

- Strategy & Planning: Develop comprehensive digital marketing strategies aligned with annual growth targets and customer acquisition goals for the pharma industry.
- Campaign Execution: Manage end-to-end campaigns across LinkedIn, Google Ads, email marketing, webinars, and content channels to drive pipeline generation.
- Content & Thought Leadership: Create and distribute high-impact content -- blog posts, case studies, whitepapers, product demos, and landing pages -- that resonate with pharma stakeholders.
- Lead Generation & Nurturing: Design and implement lead capture, scoring, and nurturing workflows using marketing automation platforms; optimize conversion funnels.
- Analytics & Optimization: Track KPIs (CAC, MQL-to-SQL conversion, pipeline velocity, ROI); analyze performance data and continuously refine campaigns for better results.
- Cross-functional Collaboration: Partner with sales to align messaging, support account-based marketing initiatives, and ensure marketing-sales handoff excellence.
- Market Intelligence: Stay current with pharma industry trends, competitive landscape,



and emerging digital marketing tools and tactics.

What We're Looking For
- 2-3 years of hands-on experience in B2B digital marketing, preferably in SaaS, technology, or life sciences industries.
- Proven expertise in LinkedIn marketing, SEO/SEM, content strategy, marketing automation, and web analytics (Google Analytics, HubSpot, etc.).
- Understanding of complex B2B sales cycles and pharma industry buyer personas (clinical operations, supply chain, quality, regulatory teams).
- Entrepreneurial mindset: Self-motivated, comfortable with ambiguity, and thriving in a rapid-paced startup environment.
- Data-driven approach: Fluent in metrics, testing, and optimization; comfortable making decisions based on data and performance.
- Excellent communication: Strong writing and storytelling skills; ability to translate technical product features into compelling customer value propositions.
- Account-Based Marketing (ABM) experience is a plus.
- Familiarity with Azure, Power BI, or enterprise software ecosystems is advantageous.

Why Join Boston Insights
- Impact: Help pharma companies solve critical supply chain challenges that directly affect patient outcomes.
- Growth: Shape the marketing strategy of a high-growth SaaS startup from an early stage; direct influence on company trajectory.
- Entrepreneurial Culture: Work with a lean, mission-driven team led by a founder-CEO who values innovation and ownership.
- Remote Flexibility: Work from India with async-first communication suited to global teams.
- Competitive Compensation: Market-rate salary commensurate with experience and performance.

📌 Digital Marketing Manager - Pharma SaaS (Kolkata Metropolitan Area)
🏢 Boston Insights
📍 Kolkata Metropolitan Area