Job Title: Performance Marketing Manager – D2C & Agency Growth

Location: Remote / Work From Home

Experience Required: 3 Years

CTC: ₹3–4 LPA, based on experience and skills

Employment Type: Full-Time

About the Role

We are looking for an experienced and results-driven Performance Marketing Manager who can take complete ownership of our D2C and agency growth initiatives.

This role is ideal for someone who goes beyond simply running paid campaigns and has a strong understanding of tracking, attribution, analytics, creative strategy, reporting, optimisation, and scaling.

Key Responsibilities

- Plan, launch, manage, and optimise campaigns across Meta Ads and Google Ads
- Develop and execute performance marketing strategies for D2C and agency clients
- Set up and manage Meta Pixel, Conversion API, GA4, and Google Tag Manager
- Monitor campaign performance and improve ROAS, conversions, CPL, CPA, and overall profitability
- Analyse customer journeys, attribution, audience behaviour, and conversion funnels
- Identify winning audiences, offers, creative angles, and scaling opportunities
- Coordinate with design and content teams to develop high-performing ad creatives
- Manage WhatsApp marketing campaigns, automation, and lead-nurturing workflows
- Create accurate performance dashboards and reports using Looker Studio and Google Sheets
- Support Shopify and other eCommerce tracking and optimisation requirements
- Present performance insights, challenges, and growth recommendations to management
- Take complete ownership of campaign performance, reporting, and growth targets

Required Skills and Experience
- Minimum 3 years of hands-on performance marketing experience




- Strong practical knowledge of Meta Ads and Google Ads
- Experience with Meta Pixel, Conversion API, GA4, and Google Tag Manager
- Good understanding of campaign tracking, attribution, and reporting
- Experience with Shopify and eCommerce businesses
- Familiarity with WhatsApp marketing tools and automation platforms
- Ability to create dashboards using Looker Studio or Google Sheets
- Strong analytical, problem-solving, and decision-making skills
- Ability to work independently and take ownership of results
- Prior experience with D2C brands will be preferred

What We’re Looking For

We are looking for a performance marketer who:

- Thinks strategically and makes decisions based on data
- Understands both creative performance and technical tracking
- Can identify problems and provide practical solutions
- Is comfortable managing multiple campaigns and priorities
- Takes accountability for results and communicates proactively
- Knows how to optimise, scale, and improve campaign profitability

Why Join Us?
- Work remotely from anywhere
- Take ownership of meaningful D2C and agency growth projects
- Work across multiple industries, campaigns, and business models
- Prospect to implement your ideas and marketing strategies
- Performance-focused and growth-oriented work environment

How to Apply

If you have the required experience and are confident in managing performance marketing campaigns from strategy and tracking to reporting and scaling, we would be happy to hear from you.

Pay: ₹300,000.00 - ₹400,000.00 per year

Benefits

- Paid sick time
- Work from home

Language:
- English (Required)

Work Location: Remote

📌 Digital Marketing Manager (India)
🏢 Modern Theory
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