Job Title:Manager – DigitalMarketing

Company: MYCPE ONE Location: Ahmedabad Shift: 3PM – 12 AM We are seekingan experienced Manager- Digital Marketingto lead and drive our end-to-end digitalmarketing initiatives. This role will be responsible for developing and executing a comprehensive 360° digital marketing strategy that drives brand awareness, customer acquisition, engagement, retention, and revenue growth across multipledigital channels. The ideal candidateis a data-driven leader with extensive experience in performance marketing, brand marketing, content strategy, SEO/SEM, social media, marketing automation, analytics, and team leadership.

The Director will collaborate closely with Sales, Product, Creative, and Leadership teams to alignmarketing efforts with business objectives. What you’ll do: Strategic Leadership

Develop and execute a comprehensive 360° digital marketingstrategy aligned with business goals.

Establish annual and quarterly marketingroadmaps, budgets, and KPIs.

Identify growth opportunities through market research, customer insights, and competitive analysis.

Drive digital transformation initiatives and adopt emerging marketingtechnologies.

Performance

Marketing

Lead paid acquisition effortsacross Google Ads, Meta, LinkedIn, YouTube, programmatic advertising, and other relevant platforms.

Optimize campaign performance to maximize ROI, ROAS, and customer acquisition.

Manage media planning,budget allocation, and channel optimization. Brand & Content Marketing

Oversee brand positioning, messaging, and digital brand consistency.

Develop content strategies across blogs, videos, webinars,



case studies, email campaigns, and social media.

Ensure compelling storytelling that strengthens customerengagement and brand equity. SEO & OrganicGrowth

Drive organic trafficgrowth through SEO best practices.

Oversee technical SEO, on-page optimization, content SEO, and backlink strategies.

Monitor search trends and implementstrategies to improve search visibility.

Social

Media & Community Building

Develop and executesocial media strategiesacross key platforms.

Manage brand reputation and audience engagement.

Build online communities and advocate programsto strengthen customerrelationships.

Marketing

Automation & CRM

Implement and optimizemarketing automation workflows.

Manage lead nurturingprograms and customerlifecycle campaigns.

Collaborate with sales teams to improve lead quality and conversion rates. Analytics & Reporting

Establish dashboards and reporting frameworks to track marketingperformance.

Analyze campaign effectiveness and customer behaviorto inform decision-making.

Present performance insightsand strategic recommendations to executive leadership. Team Leadership

Build, mentor, and lead a high-performing digitalmarketing team.

Foster a cultureof innovation, accountability,



and continuous improvement.

Manage agency and vendor relationships where applicable.

Required Qualifications: Bachelor's degree in Marketing, Business,Communications, or a related field; MBA preferred.

10+ years of progressive digitalmarketing experience, with at least 4–5 years in a leadership role.

Proven success managingmulti-channel digital marketingprograms.

Solid expertise in Google Analytics, Google Ads, Meta Ads Manager,LinkedIn Campaign Manager,CRM platforms, and marketing automation tools.

Experience managing substantial digital marketing budgetsand delivering measurable business outcomes.

Strong analytical, strategicthinking, and stakeholder management skills.

Excellent communication and leadership abilities. Policies:

We adhere to a minimum 2-yearagreement policy, meaningyou are expectedto commit to the companyfor at least this duration. Should a breachof the contract occur, the penalty entailspaying 2 months of salaryif you're serving the notice periodand 4 months of salaryif you're not serving the notice period.Additionally, if you opt to serve the notice period, it will be without pay. Also, the company has a policyof obtaining a signed blankcheque from newlyonboarded employees due to the nature of dealing with confidential information.

This measure is taken to prevent any unethical activities related to client information. Upon the employee's departure from the company, the blank chequewill not be returned but will be discarded as part of the final settlement process.

📌 Digital Marketing Manager (Ahmedabad)
🏢 MYCPE ONE
📍 Ahmedabad