: Digital Marketing Manager (Inbound Lead Generation)

Company: Futurism Technologies

Location: Baner , Pune (WFO)

Shift Time - 12:00 PM To 9:00 PM / 2:00PM To 11:00 PM

Experience: 8 TO 10 years (B2B preferred)

Type: Full-time

Role Summary

We are looking for a Digital Marketing Manager who can build and run a complete inbound lead generation enginefor our technology services and solutions across international markets. This person will own strategy + execution across SEO/AEO, performance marketing, email, social, campaigns, webinars/events, and CRM lead operations to deliver consistent, high-quality inbound leads so sales focuses on follow-ups, meetings, proposals, and closures (not only cold calling).

Key Responsibilities (KRAs)

1. Inbound Demand Generation (Primary)

- Build and execute monthly/quarterly demand-gen plans to generate qualified inbound leads and meeting-ready opportunities.
- Define and optimize funnels: Traffic Lead MQL SQL Meeting Prospect.
- Create high-converting offers (e.g., assessments, audits, consultations, demos, benchmark reports).

2) SEO + AEO (Answer Engine Optimization)

- Own SEO strategy and execution for company websites:
- Technical SEO (crawlability, speed, schema, Core Web Vitals)
- On-page SEO (service pages, landing pages, case studies, blogs)
- Off-page SEO (authority building, link acquisition, PR mentions)
- Implement AEO to improve visibility across AI/answer engines:
- FAQ clusters, structured content, schema, snippet optimization
- Best answer content for high-intent queries

3) Performance Marketing (PPC / Paid Media)

- Plan, run, and optimize Google Search, LinkedIn Ads, and retargeting campaigns.
- Own budget allocation, keyword strategy, targeting, creatives, landing page alignment, A/B testing, and conversion optimization.
- Drive performance based on SQLs and pipeline, not vanity metrics.

4)



CRM & Lead Operations for Calling/Sales Team

- Ensure inbound leads flow into CRM with correct data quality, enrichment, segmentation, and routing.
- Define lead scoring and qualification fields (industry, role, region, need, timeline).
- Deliver weekly prioritized lead lists for fast sales follow-up.
- Maintain hygiene: deduplication, standardized fields, source tracking, SLA compliance.

5) Email Marketing & Marketing Automation

- Build nurture workflows and campaigns for:
- New inbound leads
- Re-engagement of dormant leads
- Event/webinar follow-up
- Improve deliverability, segmentation, personalization, and conversion rates.

6) Social Media & Content Distribution (B2B)

- Build and manage an organic + paid social plan to support inbound leads (especially LinkedIn).
- Create a content calendar aligned to campaigns and buyer intent.
- Collaborate with internal teams to create case studies, proof points, and industry-focused messaging.

7) Webinars, Events, Partnerships & Campaigns

- Plan and execute webinars/virtual events and industry campaigns to generate leads and meetings.
- Coordinate event promotion, registration funnels, attendee nurturing, and post-event conversion.
- Work with partner ecosystems (technology partners, associations, channels) to co-market when relevant.

8) Landing Pages, CRO & Website Conversion

- Build and optimize landing pages per campaign with strong CTA, proof, and clear positioning.
- Improve conversion rates via A/B testing, messaging refinements,



and form optimization.

9) Analytics, Attribution & Reporting (Non-negotiable)

- Set up and maintain measurement: GA4, GTM, conversion tracking, pixels, CRM attribution.
- Weekly reporting on leads and pipeline by channel, campaign, geography, and service line.
- Present insights and next actions (what to scale, stop, or fix).

10) Team & Vendor Management

- Coordinate and manage internal resources and external vendors for design, content, SEO, video, and paid campaigns.
- Create SOPs and ensure consistent brand and campaign execution.
- KPIs (What You Will Be Measured On)
- Inbound SQLs per month (quality + quantity)
- Inbound meetings generated and meeting show rate
- Lead-to-SQL conversion rate, SQL-to-opportunity conversion rate
- Cost per SQL (by channel) and marketing ROI
- Organic leads growth (SEO/AEO) and ranking improvements for high-intent keywords
- Email nurture performance (engagement conversions)
- Pipeline influenced/created from inbound (tracked in CRM)

Required Skills & Experience

- 5–10+ years in B2B digital marketing / demand generation (IT services/SaaS preferred).
- Proven track record of generating qualified inbound leads that convert into sales meetings.
- Hands-on expertise in:
- SEO + technical SEO and content strategy
- PPC (Google Ads, LinkedIn Ads), retargeting, CRO
- Email marketing + automation
- Analytics + attribution (GA4, GTM, CRM tracking)
- CRM lead operations, lead scoring, routing
- Strong communication and stakeholder management with sales and leadership.

Nice to Have

- Experience marketing to USA / Europe / GCC markets.
- Experience in cybersecurity, AI/ML, cloud, eCommerce, or enterprise software.
- HubSpot/Salesforce/Zoho marketing + sales ops experience.
- Basic understanding of consultative B2B sales and SDR workflows.

📌 Digital Marketing Manager (Pune)
🏢 FUTURISM TECHNOLOGIES
📍 Pune