Digital Marketing Manager - Career Craft Consultants

About the Company

Career Craft Consultancy specializes in helping students navigate their study abroad dreams with ease by providing end to end solutions at one place. We also work with international global education institutions to help them find students who are passionate about studying abroad.

About the Role

We are seeking a passionate and results-oriented Digital Marketing Manager to join our team and lead our online student recruitment efforts. You will be responsible for developing and implementing a comprehensive digital marketing strategy to attract high-quality leads and increase student enrollments in our study abroad programs.

Responsibilities

Develop and manage a data-driven digital marketing strategy that aligns with the company's overall student recruitment goals.

Conduct market research to understand target student demographics, interests, and online behavior.

Oversee all aspects of search engine optimization (SEO) for the company website and landing pages.





Manage and execute pay-per-click (PPC) advertising campaigns across various platforms (e.g., Google Ads, social media advertising).

Develop and implement engaging content marketing campaigns (e.g., blog posts, webinars, infographics) to attract and nurture leads.

Manage and maintain a robust social media presence across relevant platforms (e.g., Facebook, Instagram, YouTube).

Create and manage email marketing campaigns to nurture leads and promote study abroad programs.

Track, analyze, and report on the performance of all digital marketing campaigns and make data-driven recommendations for improvement.

Stay up-to-date on the latest digital marketing trends and technologies in the education sector.

Collaborate with the admissions team to ensure a seamless transition for qualified leads.

Manage and potentially train a team of graphic designers and content writer.

📌 Digital Marketing Manager (Vadodara)
🏢 Career Craft Consultants India
📍 Vadodara