Digital Marketing Manager Location: Kolkata (On-site)

Experience: 4–7 Years

Employment Type: Full-time About the Role BIBS is looking for a creative, data-driven, and result-oriented Digital Marketing Manager to lead and execute digital marketing initiatives. The ideal candidate will be responsible for driving brand awareness, lead generation, and student acquisition through effective digital campaigns across multiple online channels.

Key Responsibilities Develop and execute comprehensive digital marketing strategies to achieve business objectives.

Plan, manage, and optimize paid campaigns across Google Ads, Meta Ads, LinkedIn, and other digital platforms.

Oversee SEO, SEM, website performance, and content marketing initiatives.

Manage social media strategy, content calendars, and community engagement.

Monitor website traffic, user behavior, and campaign performance using Google Analytics and other reporting tools.

Collaborate with creative, content, and web development teams to execute marketing campaigns.

Generate quality leads for admissions and optimize conversion rates.

Manage email marketing campaigns and marketing automation workflows.

Prepare regular performance reports with actionable insights and recommendations.

Stay updated with industry trends, competitor activities, and emerging digital marketing technologies.





Manage digital marketing budgets and ensure maximum ROI.

Required Skills Strong knowledge of Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and Google Analytics (GA4).

Hands-on experience in SEO, SEM, content marketing, email marketing, and social media marketing.

Understanding of lead generation and conversion optimization strategies.

Proficiency in Google Tag Manager, Google Search Console, and CRM platforms.

Strong analytical, communication, and project management skills.

Ability to manage multiple campaigns simultaneously in a fast-paced environment.

Qualifications Bachelor's degree in Marketing, Business Administration, Mass Communication, or a related field.

MBA in Marketing is preferred.

Relevant certifications in Google Ads, Meta Blueprint, or Google Analytics are an added advantage.

Preferred Experience 4–7 years of experience in digital marketing.

Experience in the education or EdTech sector will be preferred.

Proven track record of driving successful lead generation and digital marketing campaigns.

What We Offer Market-competitive salary based on experience.

Opportunity to work with a leading educational institution.

Collaborative and growth-oriented work environment.

Learning and career development opportunities.

📌 Digital Marketing Manager (Kolkata)
🏢 Bengal Institute of Business Studies
📍 Kolkata