About the Role We are looking for a agile and results-driven Head of Digital Marketing to lead our end-to-end marketing strategy and execution. The ideal candidate will have extensive experience in 360° digital marketing , brand building, performance marketing, customer acquisition, marketing automation, analytics, and team leadership. The candidate should have a proven track record of driving business growth through integrated online and offline marketing initiatives while managing multi-channel campaigns across digital platforms.

Key Responsibilities Develop and execute end-to-end digital marketing strategies. Manage performance marketing across Google, Meta, LinkedIn, YouTube, and other digital channels. Drive SEO, content marketing, social media, email marketing, and lead generation.

Plan product launches, branding initiatives, and GTM campaigns. Monitor marketing KPIs including ROAS, CAC, CPL,



and conversions. Manage website optimization, CRM, and marketing automation. Lead and mentor the marketing, creative, and content teams.

Leverage AI tools to improve marketing productivity and campaign performance.

Required Skills Performance Marketing (Google Ads, Meta Ads, LinkedIn Ads) SEO, SEM, Social Media & Content Marketing Marketing Automation & CRM Google Analytics (GA4), Google Tag Manager AI Tools (ChatGPT, Gemini, Claude, Canva AI, Midjourney, Adobe Firefly) Success Metrics Lead generation and revenue growth ROAS, CAC, CPL, and conversion improvement Organic traffic and SEO performance Brand visibility and customer engagement Team productivity and campaign execution

📌 Digital Marketing Head (Mumbai)
🏢 PG Skill Technologies Private
📍 Mumbai