Job Title: Digital Marketing Manager (Lead Generation &

- Performance Marketing) Job Summary We are looking for a results-driven Digital Marketing Manager to lead our performance marketing initiatives. The ideal candidate will be responsible for generating high-quality leads through paid advertising, optimizing campaign performance, managing digital budgets, and delivering measurable ROI. The role requires hands-on expertise in Meta Ads, Google Ads, lead funnels, analytics, and conversion optimization.

Key Responsibilities Lead Generation Plan and execute lead generation campaigns across multiple digital platforms. Generate high-quality leads while maintaining target CPL (Cost Per Lead). Develop and optimize lead funnels for maximum conversion. Work closely with the sales team to improve lead quality and conversion rates. Monitor daily lead performance and recommend improvements.

Paid Advertising Management

Create, manage, and optimize campaigns on: Meta Ads (Facebook &

- Instagram) Google Ads (Search, Display, Performance Max &
- YouTube) LinkedIn Ads (if required) Conduct audience research and targeting. Perform A/B testing for creatives, ad copy, landing pages, and campaign objectives. Manage advertising budgets efficiently to maximize ROI. Scale winning campaigns while controlling acquisition costs.

Campaign Strategy

Develop monthly and quarterly digital marketing plans. Build marketing funnels for awareness, lead generation, remarketing, and conversions. Launch promotional campaigns for new products, projects, and offers. Analyze competitors' digital strategies and recommend improvements. Analytics &

- Reporting Track campaign performance using: Google Analytics (GA4) Google Tag Manager Meta Business Suite Google Ads Manager CRM Reports Prepare daily, weekly, and monthly performance reports.

Monitor key KPIs such as: CPL CPA ROAS CTR Conversion Rate Lead-to-Sale Ratio ROI Landing Pages &





- Conversion Optimization Coordinate with designers and developers to create high-converting landing pages. Improve website conversion rates through CRO techniques. Ensure proper tracking using Meta Pixel, Google Tag, and conversion APIs.

Team Coordination

Coordinate with the creative team for ad creatives, videos, and banners. Guide content creators on performance-focused content. Collaborate with the sales team to improve lead nurturing and campaign outcomes.

Required

SkillsStrong expertise in Meta Ads Manager. Strong expertise in Google Ads. Knowledge of Google Analytics 4 (GA4).

Experience with Google Tag Manager. Understanding of Meta Pixel and Conversion API.

Experience with CRM integration and lead tracking. Excellent analytical and problem-solving skills. Strong understanding of digital marketing funnels. Knowledge of remarketing and audience segmentation. Budget planning and campaign optimization. Proficiency in Microsoft Excel or Google Sheets for reporting.

Preferred

Experience4–8 years of experience in Digital Marketing. Proven track record of managing advertising budgets.

Experience in Real Estate, EdTech, IT Services, Healthcare, Automobile, or E-commerce is preferred.

Experience handling monthly ad budgets of ₹5 Lakhs to ₹1 Crore . EducationBachelor's degree in Marketing, Business, Digital Marketing, or a related field.

Google

Ads, Meta Blueprint, or GA4 certifications are preferred.

Key Performance

Indicators (KPIs)Monthly Qualified Leads Generated Cost Per Lead (CPL) Return on Ad Spend (ROAS) Conversion Rate Lead-to-Sale Conversion Ratio Campaign ROI Landing Page Conversion Rate Customer Acquisition Cost (CAC) What We OfferCompetitive salary and performance incentives. Opportunity to manage high-budget campaigns. Career growth in a quick-paced organization. Exposure to the latest marketing tools and technologies. Collaborative and performance-driven work environment.

📌 Digital Marketing Executive (Jaipur)
🏢 Reventors Techno Lab
📍 Jaipur