Job Title: Digital Marketing Executive

Location: Gurugram

We are looking for a talented and driven Digital Marketing Executive to join our dynamic marketing team. As a Digital Marketing Executive, you will be responsible for developing, implementing, and managing digital marketing strategies that promote products and services. You will work closely with cross-functional teams to build online campaigns that increase brand awareness, drive traffic, and generate leads.

Your role will involve hands-on execution and optimization of various digital marketing channels to ensure success and maximize ROI.

Key Responsibilities Developing Digital Marketing Strategies:

- Implement digital marketing campaigns across various online channels, such as SEO, SEM, social media, content marketing, and email marketing.
- Develop strategies for brand awareness, lead generation, and customer engagement to achieve business goals.

SEO (Search Engine Optimization)

- Conduct keyword research to identify opportunities for organic growth.
- Optimize website content and landing pages for search engines.
- Monitor and analyze SEO performance and adjust strategies as needed to improve rankings.

Social Media Marketing

- Manage social media accounts (Facebook, Instagram, LinkedIn, Twitter, etc.) and develop content calendars.
- Plan, create, and post engaging content to grow the company’s social media presence.
- Analyze social media metrics and trends to optimize engagement and reach.

PPC (Pay-Per-Click) Advertising

- Plan and manage paid advertising campaigns on platforms like Google Ads, Facebook Ads, LinkedIn Ads, etc.
- Optimize ad campaigns for maximum ROI and conversions.
- Monitor and adjust bids, ad copies,



targeting, and keywords to ensure campaign effectiveness.

Content Marketing

- Develop, edit, and curate content (blogs, articles, infographics, videos) to drive traffic and engage the target audience.
- Work with the design team to create visually appealing and informative content.
- Ensure that content aligns with the company’s brand and voice.

Email Marketing

- Develop email marketing campaigns and newsletters to engage customers and drive conversions.
- Segment email lists and personalize emails for targeted campaigns.
- Analyze open rates, click-through rates, and other email metrics to improve future campaigns.

Analytics And Reporting

- Use tools like Google Analytics, social media insights, and other analytics platforms to track campaign performance.
- Provide regular reports on digital marketing performance, traffic analysis, and ROI.
- Identify trends and opportunities to optimize campaigns.

Market Research

- Conduct competitor analysis to understand market trends and identify opportunities for growth.
- Monitor industry news and digital marketing innovations to ensure campaigns are up-to-date and competitive.

Collaboration And Teamwork

- Collaborate with the creative, design, and sales teams to align marketing strategies with business objectives.




- Coordinate with the product and customer service teams to ensure a seamless customer experience and consistent messaging.

Budget Management

- Manage digital marketing budgets and ensure cost-effective allocation of resources across campaigns.
- Ensure that all digital marketing activities stay within budget while achieving optimal results.

Branding And Online Reputation Management

- Ensure the brand’s message is consistent across all digital channels.
- Monitor online mentions and manage the brand's online reputation through proactive engagement.

Qualifications And Skills

- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 2+ years of proven experience in digital marketing or a similar role (internship experience included).
- Solid knowledge of SEO, SEM, PPC, email marketing, content creation, and social media marketing.
- Proficiency in digital marketing tools (e.g., Google Analytics, Google Ads, Facebook Ads).
- Strong analytical skills with the ability to interpret data and provide actionable insights.
- Excellent written and verbal communication skills.
- Creative, detail-oriented, and a team player with a proactive approach to problem-solving.

Why Join Us?

- Exciting Career Growth: Opportunities for career development and progression in the marketing field.
- Innovative Culture: Be part of a forward-thinking company that encourages creativity and new ideas.
- Collaborative Environment: Work alongside passionate, experienced professionals who support your growth.

Job Type

- Full-Time
- Onsite

Working Hours

- 9:30 AM to 6:30 PM
- Monday to Friday

📌 Digital Marketing Executive Information Technology (Gurugram)
🏢 VRSamadhan
📍 Gurugram